The Basics Again: USP

I’d like to kick off what I hope will be a short series on the basics of selling anything at all. Of course this applies to selling real estate but it equally applies to selling cakes, CDs or cars. I am going to start with USP – Unique Selling Point. Now if you know even …

Things That Really P*** Me Off

Vlad has generously allowed me to contribute to his blog, and I thank him for the opportunity. I’ve been in a really foul mood lately, and I’m gonna tell you why. Other than Vlad’s ongoing troubles, I really get annoyed by some things I’ve encountered in my short time as a RealtorĀ®. Some of them …

Should You Be Blogging?

Talking to many friends and former colleagues in the real estate industry, I come to conclusion that generally blogging is misunderstood and therefor underutilized in the real estate industry. Unfortunately many still associate blog with MySpace pages – something that 13 years olds do. But when you look around you might be surprised to find …