I’d like to kick off what I hope will be a short series on the basics of selling anything at all. Of course this applies to selling real estate but it equally applies to selling cakes, CDs or cars. I am going to start with USP – Unique Selling Point. Now if you know even …
Author Archives: Matt
Setting up Facebook Pages for beginners
I want to give you a bit of background as to why I am writing this article. I have found myself being adviser to a lot of people setting up facebook pages for lots of different reasons. Rather than repeat what I have to say ten times I am going to try and summarize it. Where possible I am going to use the Go Beyond MLS page as an illustration.
Blogger.com not too good for web 2.0 marketing
A minor point of irritation, for me, was to discover just how badly blogger.com treats things like meta tags. Now I know full well that meta tags are not exactly ground breaking for SEO but when it comes to social linking several tags can be quite important. Specifically the meta description tag. When posting a link in facebook the meta description is the first source of content for describing the link.
Facebook Marketing: Initial Case Study
Go Beyond Facebook What I am going to do int his first article is simply look at the Facebook fan page for this website and use it to explore Facebook pages in general and what they can do for your blog (regardless of niche). Vlad tells me that apart from setting up the page he …
Greetings Earthlings
After such a great introduction by Vlad I feel rather ashamed that it has taken me seven days to even write anything. These things happen and when I figure out a fool proof way of making sure that life never slows you down I will let you know. My name, as you might know, is Matt and my …