Go Beyond MLS

Developing good website is only one step toward successful Internet marketing. If you are new to the Internet, one thing you should know right away: it takes long for search engines to index your site. It will probably take even longer for your site to come up in the natural search. Most search engines take into account many factors when examining your site. Over some factors, like “link popularity”(the number of other quality site pointing to your site) and content you have control. Some factors, like age of your site will help you in future.

Pay Per Click Advertising in Real Estate.

One of the fastest methods to have people visiting your website is through placing pay per click advertising on Search engines like Google and Yahoo. What pay per click advertising does is display your ad or link at the top of the search for the keywords that you bid on. If your campaign is set up properly, you may enjoy much higher ROI (return on investment) in comparison to the conventional advertising media.

Choosing your keywords.

You need to consider wisely before choosing your keywords and be as specific as possible. You do not want to sped you money on a visitor that was brought to your website looking for chocolates and candies. As you well know that main factor in real estate is location.

 

Bad Keyword Selection:

Real Estate – this keywords is too broad, and while may bring people to your website who are looking for real estate, they may not be interested to leave in the area you service.

Albany, NY – again you may bring wrong audience to your website, that may be interested in Albany NY, but have no interest in real estate.

Condos for Rent- to broad. May generate visitors but who may be looking for condos in Manhattan.

Good Keywords Selection:

Albany NY Real Estate- Very specific example that will bring to your website very targeted audience.

Condominiums Albany NY- again a more specific example that will target the right audience.

Combination of good SEO and pay per click advertising can greatly contribute to the success of your website.

Amazon.com: 

Stay on top of appointments and tasks by scheduling activities using one of more than 20 activity types. Or, set up an Activities Series using one of the nine custom Activity Series specific to real estate including active listing, new listing, listing prospect, active buyer, new buyer, buyer prospect, and more. In addition, ACT! Premium for Real Estate offers multiple Calendar Views including daily/weekly/monthly/today views, as well as activity alarms, so you never miss an important appointment or deliverable.

You can also import leads from a variety of sources so you can start turning those prospects into customers immediately. You can segment leads into relevant groups, schedule an activity series for all leads that you imported so you have a set marketing strategy with reminders of upcoming tasks, and send your first personalized communication using mail merge. The software also enables real estate agents to track sales opportunities through close utilizing the standard sales process or a process customized to suit your business.

In addition to the more than 40 standard reports in ACT! Premium for Real Estate — including phone lists, activity reports, and sales summaries — you’ll also have nine custom report templates for real estate at your disposal. These include: buyer completed activities, seller completed activities, activities by type and activities by contact so you can actively update your buyer or seller, see which marketing activities converted to sales, and determine the most effective communication vehicles. And best of all, you can synchronize your ACT! Calendar, Contact and To-Do Information to your Palm OS or Pocket PC device, so you always have access to your critical contact information while you’re on the road.

If you have used this software please share with us your experience.