Blogger.com not too good for web 2.0 marketing

A minor point of irritation, for me, was to discover just how badly blogger.com treats things like meta tags.

Now I know full well that meta tags are not exactly ground breaking for SEO but when it comes to social linking several tags can be quite important. Specifically the meta description tag. When posting a link in facebook the meta description is the first source of content for describing the link.

Ugly facebook link
Ugly facebook link

I first noticed this when working on my Face Link tool which was created to make facebook link links for blogs. Here is an example of a good looking link to my blog. You can see that the tool was able to get a title and a description

The fantastic site of Lord Matt

The realm of Lord Matt – Lord of vast imaginary tracts of hyperspace.

Generated by Face Link Tool with thumbnail by BitPixels

Beyond making my little applications work the meta part of a web page also impacts of the quality of your search engine results listing. The description being used most often as the text that goes with the search result.

As such in a competitive market not using a description tag is a fatal mistake that your competitors will take advantage of.

So the result is not just that pretty much all blogger blogs produce rubbish looking links in facebook but that they have a significant disadvantage when the going gets tough. After searching for a while I have concluded that there is not really a decent solution to this aside from putting Google off with duplicate description and keywords.

In short blogger.com is not, in my opinion, suited to the world of web 2.0 nor business marketing.

Published by Matt

Matt is a blogger, geek and father from the UK. When he is not blogging he can be found on various social networking sites.

7 replies on “Blogger.com not too good for web 2.0 marketing”

  1. Matt,

    I don’t think that WordPress is any better. Did you try to use your link generator for this blog?

    I am now sure I am in favor of using meta descriptions since Google tends to ignore it 99.9999% of the time.

    However they might be useful when other engines are concerned. Good tool, I will definitely use it.

  2. I do not have much idea about how the Meta Tags works in ranking/listing the blog posts on the global search engines. So far I have listed 21 blogs and found two of them listed on the google (its taking time, dont know why). But, received no viewers so far (Except the people I had invited personally. Could you please give more thought about when and how I can see more hits to these postings?

  3. I’m pretty sure the coding done for Blogger.com is still the same as it was when it was first started up. But, then again, coding websites like that isn’t the easiest thing to do. Maybe they need to fix their stupid source code.

  4. Matt, I don’t think that WordPress is any better. Did you try to use your link generator for this blog? I am now sure I am in favor of using meta descriptions since Google tends to ignore it 99.9999% of the time. However they might be useful when other engines are concerned. Good tool, I will definitely use it.

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