This is a second post in, what I envision to be, a series of posts and articles on real estate and internet marking. I did not expect to have any reaction to my write up about pay per click advertising. To my surprise I received one request from a read who would like to stay anonymous, to take a look at his PPC campaigns and to offer some suggestion. I agreed under condition to use my findings in my upcoming posts here and the trade off was that I will not reveal his name. All that I am allowed to say is that he is a real estate agent from Philadelphia.
For someone that is not in the online marketing business he has done an outstanding job with his PPC campaigns. However there was something about his landing pages which immediately caught my eye. I think it will strike home with many other Realtors who are currently running PPC campaigns – but unfortunately that will be the subject of my next post.
For now I would like to ask you this question- Which listings do you generally sell? Let me explain this a little further. Lets presume you have are on the floor and a call comes through about a particular listing. Do you always sell that same listing to that same person? Just use the poll below to answer this question and do not forget to subscribe to my blog for the future posts:
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One of my good friends in Michigan is a realtor and he told me he usually tries to “upgrade” a client if they want a certain property he'll try and get em into something a little bit more expensive. But usually they are set on their first choice, which works out as an easier sale and a happier client
One of my good friends in Michigan is a realtor and he told me he usually tries to “upgrade” a client if they want a certain property he’ll try and get em into something a little bit more expensive. But usually they are set on their first choice, which works out as an easier sale and a happier client
Very few times if any have I ever sold the actual listing that a buyer called on. Usually I show 10-20 more to find the home that fits their needs.
Very few times if any have I ever sold the actual listing that a buyer called on. Usually I show 10-20 more to find the home that fits their needs.