Category: Internet Marketing

The Basics Again: USP

I’d like to kick off what I hope will be a short series on the basics of selling anything at all. Of course this applies to selling real estate but it equally applies to selling cakes, CDs or cars.

I am going to start with USP – Unique Selling Point. Now if you know even 1% of what you need to succeed online this should be like teaching grandmother how to suck eggs. However, we all, even me, need to be reminded of the basics.

What is it about the real estate (or necklaces, watches, computer cases or greeting cards) that you are promoting that no one else offers? Why would Mr Joe Public choose you over the other six or seven thousand people in the country offering the same or similar services?

If you don’t know the answer to this question then your business in in trouble. Read more »

Setting up Facebook Pages for beginners

Matt Brown

Matt Brown

Before we set off on our voyage of discovery today I want to give you a bit of background as to why I am writing this article. I have found myself of late being adviser to a lot of people setting up facebook pages for lots of different reasons. Rather than repeat what I have to say ten times I am going to try and summarize it. Where possible I am going to use the Go Beyond MLS page as an illustration.

Now I should also point out that I am not a guru at this sort of thing but a really enthusiastic geek. With that in mind let us look at setting up pages.

What is a page?

A page is a blog.

Don’t look at me like that a page is basically a cross between twitter and wordpress. For plugins you have applications and instead of tweets you have posts with attachments.

All the basics of blogging apply to your page. We will talk about this in a moment. First some basics to make sure we have not missed anything.

Making the page

Most of you that read this article will know how to make a page already but for those that don’t this is the quick version.

1. Go to a page (the Go Beyond MLS Page is good).

2. At the bottom of the left hand column you will see a link that says “Create a Page for My Business” (this link leads tot he same page).

3. Click it, fill out the details and there you are a page. It has no fans (not even you) and is ready for customisation.

Getting the basics in place

There are some things that a page needs before you even make yourself a fan of it. These are simple that it is easy to overlook them.

1. Upload a picture. In fact if you got as far as making the page and did not have the perfect logo then you need to stop whatever you are doing and get one. Now.

Your picture is your only branding that you get. Everything else looks exactly as facebook wants it to look.

A good image can be as tall as you like but is limited in width. Take a look at the Lord Matt fan page (and become a fan perhaps). You will see that it has a customised image that fills down the page and adds my character to the page. I also get to make the public speaker and blogger points boldly while getting two pictures of me on the one space.

If you do not have the skills to make such an image then a photograph might do. Just remember whatever you use had better be yours to use.

2. Put something short and snappy in the about box.

Treat this like the most important tweet you will ever send. I like to end with a call to action (suggest to friends).

3. Find something worthwhile to say for all the fields under the info tab.

If the fields on the info tab are very much not what you need and do not fit in the slightest then you are not to late to delete the page and try picking a better category. Make up your mind now because it’s the work of ten minutes to change things with no loss if you change them now.

Okay assuming that you stick with your current settings write that “about” section and make sure you make it good.

You have around 100 to 300 words before people have to click to see more so just like blogging you must capture people’s interest within as few lines as possible and then keep it. If it takes days to get the “about” perfect then that is what it takes.

4. Consider making the about tab the default landing page because your wall is not going to be very interesting to start with.

There are more advanced things you can do like adding new tabs that people land on but for now let us just stick with the info tab.

To make it the default landing page you are going to have to click “Edit Page” which is found just under the image you set a while back. Get in there and make some changes.

5. Consider making the default for the wall both fan and page so that it is as much like a basic facebook profile as possible.

You can do this when looking at the page proper.

Read more »

Go Beyond MLS Facebook Page

After Matt’s fantastic introduction to what I think will be number series of posts about Facebook Marketing- it is finally time to announce the Facebook Page of Go Beyond MLS, even thought Matt did it in some ways. The main reason for not promoting this page before, was my own confusion about pages an apps on Facebook.
Read more »

Facebook Marketing: Initial Case Study

Go Beyond Facebook

What I am going to do int his first article is simply look at the Facebook fan page for this website and use it to explore Facebook pages in general and what they can do for your blog (regardless of niche).

Vlad tells me that apart from setting up the page he has not actually done very much with it least of all tell anyone about it.

This, for this article’s purposes, is fantastic! It means that we can actively measure what I am about to have said (keep on reading or you might miss it) and watch what happens as we implement the theory. Over the next few months I’ll revisit the topic of Facebook and representing your blog therein reporting on our efforts to go beyond just having a page and to actually getting traffic from it.

As I write there are 3 fans. In three months let us see if we can get over 100.

The page as it is

Go Beyond Facebook Page

Go Beyond Facebook Page

As the page stands there is nothing obviously “wrong” with it. The blog posts are being added to the page and there is a graphic that matches the website theme. However, as you can see, there is a lack of variety and this makes the page visually unappealing and repetitive.

In other words we have settles down to making Facebook a very expensive feed reader. That’s fine but it’s not exciting enough to get the average Facebook user to do much by way of interaction.

According to something I was reading (somewhere) the average Facebook user fans two pages a month. That means to see growth in the page’s fan base some work is going to be needed.

Then the page must add value to the user’s day and if that was not enough it must actually be interactive enough to get enough interaction to show up in the news feed of the fans who have added it.

Facebook promotion is no walk in the park. Keep reading for an insight into using pages.

Read more »

Google Local Ads: Post to Your Place Page

If you are using Google Local Business Center, you may have already noticed a new feature which allows you to post messages (limited to 160 characters) to you place page:
Post To Your Place Page Widget - Google Local Business Center

Each message will expire in 30 days from the time it is published. If you decide to include a specific link inside the message, it will be converted into an HTML (click-able) link on your listing page see example bellow of first message from The Chocolate Belles:
Place Page View
You can see Chocolate Belles live listing here.

This new feature offers you an additional options to promote specific events, services or products via Google Local Business Center.

According to Post to Your Place Page FAQ – you can only have one message at a time posted to your place page.

Disclosure: I currently advise The Chocolate Belles on Internet marketing.

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