After Matt’s fantastic introduction to what I think will be number series of posts about Facebook Marketing- it is finally time to announce the Facebook Page of Go Beyond MLS, even thought Matt did it in some ways. The main reason for not promoting this page before, was my own confusion about pages an apps on Facebook.
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Go Beyond Facebook

What I am going to do int his first article is simply look at the Facebook fan page for this website and use it to explore Facebook pages in general and what they can do for your blog (regardless of niche).

Vlad tells me that apart from setting up the page he has not actually done very much with it least of all tell anyone about it.

This, for this article’s purposes, is fantastic! It means that we can actively measure what I am about to have said (keep on reading or you might miss it) and watch what happens as we implement the theory. Over the next few months I’ll revisit the topic of Facebook and representing your blog therein reporting on our efforts to go beyond just having a page and to actually getting traffic from it.

As I write there are 3 fans. In three months let us see if we can get over 100.

The page as it is

As the page stands there is nothing obviously “wrong” with it. The blog posts are being added to the page and there is a graphic that matches the website theme. However, as you can see, there is a lack of variety and this makes the page visually unappealing and repetitive.

In other words we have settles down to making Facebook a very expensive feed reader. That’s fine but it’s not exciting enough to get the average Facebook user to do much by way of interaction.

According to something I was reading (somewhere) the average Facebook user fans two pages a month. That means to see growth in the page’s fan base some work is going to be needed.

Then the page must add value to the user’s day and if that was not enough it must actually be interactive enough to get enough interaction to show up in the news feed of the fans who have added it.

Facebook promotion is no walk in the park. Keep reading for an insight into using pages.

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If you are using Google Local Business Center, you may have already noticed a new feature which allows you to post messages (limited to 160 characters) to you place page:

Each message will expire in 30 days from the time it is published. If you decide to include a specific link inside the message, it will be converted into an HTML (click-able) link on your listing page see example bellow of first message from The Chocolate Belles:

You can see Chocolate Belles live listing here.

This new feature offers you an additional options to promote specific events, services or products via Google Local Business Center.

According to Post to Your Place Page FAQ – you can only have one message at a time posted to your place page.

Disclosure: I currently advise The Chocolate Belles on Internet marketing.

I have always been a huge fan of Google Local Business Center- a free way to drive foot traffic to your business. When you list your business with Google Local Business Center, you business is likely to show up alongside a Google map for certain search terms. Let say you need to find a dentist in Jackson, NJ- all the listings along the map are result of dentist offices taking advantage of Google Local Business center. I have written in the past how a friend of mind noticed increase of visitors to her shop after we listed her business in Google Local Business Center.
I also wanted to see more statistics and reporting inside the Business Center account. My wishes have finally came ture. It appears that Google is now providing some insightful statistics for your business’ local ads and coupons associated with your listing. Just go to your account and you should see a link to your report as shown in the image to your right.

The port shows the graph of impressions and actions associated with your business:

The actions are divided into three categories: clicks to your website, clicks to get driving directions and clicks to get more info on Google Maps:

It shows you top 10 queries that trigger an impression when an internet user is looking for terms associated with your business:

And it also provides the list of top 10 Zip codes associated with the requests for driving directions:

At this point I am not sure what statistics are available for coupons- as I do not have any active coupons running at this time. However if you do and are able to write a short post, with some snapshots of reporting for coupons, please come back and live a link to your post or article.

If you are a business owner and are looking to drive “foot traffic” to you store or business location you should definitely look into taking advantage of Google Local Business Ads- it is absolutely free!

This is a guest post by Janet Meiners Thaeler – Newspapergrl (online PR)

Have you ever thought of improving your online business with a press release? Press releases are great tools to help your web site rank higher in search engines. I’ve written press releases for national brand name real estate pros. Here are some tips to help you write and distribute your first press release:

1. Find something newsworthy to write a press release about.
   Right now the economy and saving money are hot topics. You may be doing some creative marketing in your area that would be a great story. If you need inspiration, search a site like PRWeb for “real estate” and see what others are writing about.
   Remember that news is something that exists in time – something has happened, is happening now, or is happening in the future. Sometimes people get confused and mistake a press release for an advertisement (not objective) or an article (not timely information).
2. Add quotes to your press release.
   Quotes are important because they say key points of the news “in your own words.”  This is the only time you can use “you” and “yours.” I like to use at least 2 quotes in a press release and make sure that they capture the news or an aspect of it. Be specific in your writing (rather than vague or generic) so that anyone reading the quote could know who you are, what the news is, and why it matters just from reading the quote.
3. Use Links in your press release.
   Many people make the mistake of not using links in their press release. Online it’s vital to use links because links are the currency of the Internet. A link is a “vote” for your web site in search engines. Use about one link for every 100 words.
4. Link to other pages besides your home page.
   It may be tempting to just add a link at the end of your press release that says something like: For more information, see  “www.yourwebsite.com.” So you only have one link and it’s just to the home page. Ideally you should link to related pages, articles, or blog posts. You should aim to use words as links, not just URLs. I usually add a link in the intro, throughout and then as the last sentence of the press release. S
5. Distribute your press release online.
   Press release distribution sites like 24-7pressrelease.com will let you add text links for about $50. It’s worth the cost to use a service like this. For larger distribution I highly recommend PRWeb’s $200 SEO visibility package. The submission process is a bit more involved but you’ll get traditional media and get the best online distribution on the Internet.

Hope these tips are helpful. I’m writing a book about online PR. Send me an email – janet [at] affiliateflash [dot] com and I’ll let you know when it’s finished and I’ll also notify you when I’m ready to give away a few copies on this blog.