I have always been a huge fan of Google Local Business Center- a free way to drive foot traffic to your business. When you list your business with Google Local Business Center, you business is likely to show up alongside a Google map for certain search terms. Let say you need to find a dentist in Jackson, NJ- all the listings along the map are result of dentist offices taking advantage of Google Local Business center. I have written in the past how a friend of mind noticed increase of visitors to her shop after we listed her business in Google Local Business Center.
I also wanted to see more statistics and reporting inside the Business Center account. My wishes have finally came ture. It appears that Google is now providing some insightful statistics for your business’ local ads and coupons associated with your listing. Just go to your account and you should see a link to your report as shown in the image to your right.

The port shows the graph of impressions and actions associated with your business:

The actions are divided into three categories: clicks to your website, clicks to get driving directions and clicks to get more info on Google Maps:

It shows you top 10 queries that trigger an impression when an internet user is looking for terms associated with your business:

And it also provides the list of top 10 Zip codes associated with the requests for driving directions:

At this point I am not sure what statistics are available for coupons- as I do not have any active coupons running at this time. However if you do and are able to write a short post, with some snapshots of reporting for coupons, please come back and live a link to your post or article.

If you are a business owner and are looking to drive “foot traffic” to you store or business location you should definitely look into taking advantage of Google Local Business Ads- it is absolutely free!

9 Comments

• 

  By Real Estate Postcards, June 23, 2009 @ 11:07 pm

  Google Local Business Center is a good tool to market your business. This will surely gain you more customer traffic, since a lot of people are on the Internet everyday. Thanks for posting this.
• 

  By Gino Carpio, July 1, 2009 @ 7:41 pm

  This Google feature will really help businesses locally! I thank you for featuring this on your blog
• 

  By Breaking News , July 30, 2009 @ 7:29 pm

  Hmmm I wonder how these guys manage to get new technologies into use every now and then!

  Thank you for sharing and keep posting!
• 

  By gilbert, August 17, 2009 @ 5:24 pm

  Google local business center has really have a big in business since more and more people are using google as a tool to promote and make there site popular…
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  By Lynnwood PPC, October 7, 2009 @ 1:19 am

  This is great! I was so excited when I firt found out that Google Small businesses were free. I had always been seeing the small business results at the top of the page, but didn’t know how to get listed there. When I actually looked into it, I was really impressed.

  I am so glad they are incorporating these statistics now. It seems like Google really makes an effort to make its tools usable to people. I love them.
• 

  By Mukesh, November 5, 2009 @ 5:16 am

  Hi,

  Do you know how to get statistics on coupons in Google Local?

  Thanks,
  Mukesh
• 

  By Vlad, November 5, 2009 @ 9:46 pm

  Mukesh,

  I don’t think Google Local offers any stats on coupons yet, but it would be great to have some statistics on coupons.

Other Links to this Post

1. XkiD | Google Local Business Center Now Offers Reports and Statistics | blog.xkid.ro — June 23, 2009 @ 1:41 pm

2. Google Local Business Center Now Offers Reports and Statistics - Orkutadda.com - Orkut scraps, orkut graphics, orkut, scraps, html, graphics, glitter, codes, tools, layouts, profiles, scrapbook — June 23, 2009 @ 3:12 pm

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