Have You Listed Your Business With Google Local Business Center? You Should! It is FREE!

It is quiet surprising how very few business owners who operate both a website as well as provide services from a physical location do not take advantage of Google Local Business Center. This service can give your business (and your website) extra exposure for free.

Background story… I have been helping a dear friend of mine, who owns a candy supply store in Brick, NJ, with her website. Most of her revenue comes from clients who visit her store to purchase candy making supplies, order cakes for special occasions or attend her decorating classes. Keeping that in mind, after setting her up with a WordPress powered website (which I barely touched since! Excellent Job Ann!), I have immediately registered her business with Google Local Business Center. I hope that after reading this post, you will do the same for your business because…

You Can Get More “Spotlight” In Search Results.

Often, as it is with Ann’s business, Internet users will search by adding a “geo-qualifier” (yes I made that word up) to their search term. For example, often times Google users will search for “candy supply store Brick NJ“. And here is the snapshot of the search results they get from Google:
The Chocolate Belles Enhanced SERPs

Not only Inter user is presented with a relevant result, as well as with a quick access to driving directions to your business, operating hours and reviews.

If you list your business in correct categories you have a very good chance to drive “laser targeted” traffic (both foot and Internet) to your business.

You can also enhance your local ad with pictures and/or YouTube videos and offer discount coupons for the services you provide.

When you think about array of meta search engines, none of them are capable to produce such results. At least none that I am aware off.

If you have used Google Local Business ads in the past for your business I would love to hear your experience and/or success story.

Meet the Author

Vlad Zablotskyy

Comments on this entry are closed.

  • Vlad_Zablotskyy Feb 13, 2009, 2:05 pm

    Testing the super cache plugin. Please ignore this comment

  • Helen Feb 13, 2009, 2:05 pm

    Vlad, the problem with Google Local is that…..it doesn't make any difference. It doesn't help you to get on first positions or simply increase your rankings. And ask if anyone had ever used Google locals to find services or products…

  • Vlad_Zablotskyy Feb 13, 2009, 2:05 pm

    Helen,
    Thanks for stopping by. As a matter of fact my friend at http://thechocolatebelles.com/ had seen an increase of calls and "foot traffic" when people looking for a very specific terms "wedding cakes in NJ" or "cake decorating classes in NJ". It is not that people have to search local ads, Google serves them in supplemental results if search is specified geographically just like the following example http://www.google.com/search?hl=en&q=candy+su

  • Mookie Feb 16, 2009, 5:49 pm

    Yeah, Helen you are way off. If you know anyone with an Iphone, google local is the only results that are displayed. It's a great tool.

  • Design & Promote - Chicago SEO Jul 9, 2009, 11:29 pm

    Don't forget the Google local results are displayed right on the top of the page, below the PPC and above the organic searches. I have a few websites that are #1 position in the organic listings and still get clicked on more from the local listings.

  • posicionamientowebvalencia Jul 13, 2009, 1:05 pm

    It is difficult to be first position in local business center when your arrive the last.