It is quiet surprising how very few business owners who operate both a website as well as provide services from a physical location do not take advantage of Google Local Business Center. This service can give your business (and your website) extra exposure for free.
Background story… I have been helping a dear friend of mine, who owns a candy supply store in Brick, NJ, with her website. Most of her revenue comes from clients who visit her store to purchase candy making supplies, order cakes for special occasions or attend her decorating classes. Keeping that in mind, after setting her up with a WordPress powered website (which I barely touched since! Excellent Job Ann!), I have immediately registered her business with Google Local Business Center. I hope that after reading this post, you will do the same for your business because…
You Can Get More “Spotlight” In Search Results.
Often, as it is with Ann’s business, Internet users will search by adding a “geo-qualifier” (yes I made that word up) to their search term. For example, often times Google users will search for “candy supply store Brick NJ“. And here is the snapshot of the search results they get from Google:
Not only Inter user is presented with a relevant result, as well as with a quick access to driving directions to your business, operating hours and reviews.
If you list your business in correct categories you have a very good chance to drive “laser targeted” traffic (both foot and Internet) to your business.
You can also enhance your local ad with pictures and/or YouTube videos and offer discount coupons for the services you provide.
When you think about array of meta search engines, none of them are capable to produce such results. At least none that I am aware off.
If you have used Google Local Business ads in the past for your business I would love to hear your experience and/or success story.