Go Beyond MLS

To continue with the series of articles on how to use Hittail effectively to market your real estate website, I highly recommend to take a closer look at the article marketing websites and directories in the list bellow. Article marketing is an effective way to establish yourself as an “expert” in a particular niche or industry. Article marketing can also help you to gain inbound links from other websites and send your way some visitors. Out of the few dozens of really good article marketing websites and directories the directories bellow were chosen for two particular reasons:

1. Each of the website below has clearly defined category for real estate articles.
2. All four article marketing websites in the list below do very good job to market themselves which is evident by how they rank across the search engines and by the amount of traffic each websites receives.

1. EzineArticles– is probably one of the most popular article marketing websites. It is currently ranked at PR6 by Google and holds an impressive 696 position in Alexa’s ranking system.

2. Article Dashboard– is another PR6 article marketing website and currently ranked by Alexa at 11,899.

3. Go Articles– is another fast growing article marketing website. Google has ranked this website at PR3 while Alexa is ranking 8,358. Go Articles have integrated a widget from a social network called PlugIM which probably is bringing them additional amount of traffic.

4. Finally Content Spool. The founders of this website have come up with Content Spooling Network, which integrates the data from Hittail Plus account and offers very unique solutions in article marketing.

Each of the above directories have their straights and weaknesses. However if you use these websites in combination, you can achieve some impressive results. Article marketing does not cost you money (except if you decide to use Content Spooling Network) but it does require your time. Make sure to familiarize yourself with guidelines of each of the directory, it will save you a lot of time and spare you from frustration in the future.

Stay tuned for the future articles about Hittail and how it can help you to bring more visitors to your real estate website. Make sure to subscribe to this blog so you don’t miss any of the articles.

In hopes that my previous post about Hittial, has generated some curiosity on the part of the readers of this blog, today I would like to just briefly write and explain a few things about statistics that you will see in your Hittail account.

Once logged into your account you will the following tabs towards the top of the page:

Depending what statistics you would like to see you have a choice to look at: My Hittial, Search Hits, Keywords, Suggestions and To Do list. I will write briefly about each and what to make of these statistics.

1. My Hittial is designed to “graphically” illustrate the so called “long tail” of keywords. Although the info from “My Hittial” is not as important, there is some useful information to be found there. Depending on how many keywords Hittail has analyzed, it gives general idea of how the flow of traffic is generated to your website or blog. Here is what Hittial had to say about this blog- the keywords and traffic associated with them:
   
   As you can see Hittail analyzed 1300+ keywords that have generated traffic to this blog. Top ten of those keywords are responsible for only 22.9% of all traffic. While the rest of the keywords are responsible for 77.1% of all traffic. For me this information was an “eye opener”. Some of the top ten keywords are very competitive keywords for which this blog ranks quiet well in the search engines. The combined traffic from less important keywords found in the long tail is almost 4 times bigger comparing to the traffic from top 10 keywords.
2. Search Hits. If it was up to me I would name this tag “Life Hits”. Because that is exactly the kind of information you will find under that tab. It shows you the live hits to your website from both search engines as well as from other referring websites.
3. Keywords. The information in this tab is reduced only to keywords that were used across the search engines to find your website. The hits from other websites are filtered out.
4. Suggestions. Now we come to what I think is the most important info that Hittail is offering to it’s clients. Analyzing your website’s long tail, here Hittail offers your suggestions that, if acted upon, can bring your website to the top of the natural search results. For me as well as for many other bloggers and webmasters this information can be compared to a “gold mine of traffic”. However the keyword here is “acted upon”. If you just going to end up looking at these keywords and do nothing, you will be missing great opportunity to increase the traffic to your website.
5. To Do is the last tab were you can store Hittails suggestions for the future work. The To Do list is particularly useful when Hittail begins to offer several “suggestions” a day. When I initially installed the code on my website, I would act on every single suggestion. However over the time I have noticed that some suggestions from Hittail are the misspellings of the certain keywords. While a smart marketer can make use of those as well. I have become some what picky. When I have a choice to act upon a keyword or it’s misspelling, I generally chose to act on the former.

In the future articles I will be writing about using Hittail keywords in article marketing as well as press releases, so please stay tuned and subscribe to my blog.