Among all different statistics that Hittail is able to provide you with, what is listed under “suggestions” proved to be by far the most beneficial information. Working with the suggestions can help you dramatically increase the traffic from natural search results while saving you some money on PPC campaigns.
There are several things that can be done with Hittail suggestions in order to achieve the best results. For the sake of the argument I am going to presume that you have already installed Hittail code on your website or blog and there are already suggestions offered to you by Hittail. While every website will probably receive suggestions that are more relevant to your website, to make the example more vivid, I am presuming that one of your suggestions was “rentals in New York”.
Step 1: Create Content (Article) On Your Website That Will Contain The Hittail Suggestion
If your website permits to publish articles or you may even have a blog on your website, the first thing to do is to write an article about “rentals in New York”. If you are a real estate agent working New York such an article should not be that difficult to come up with. In fact you probably have enough knowledge and experience to write such an article on a monthly basis, maybe comparing the market condition specifically regarding rentals in New York. It is good idea if this suggested by Hittail keyword appears not only in the title of the article, but it is also found a few times in the body of the article as well as in the URL of the article. It would be also to your advantage if the key word is present in the title meta tag of the page containing the article.
Step 2: Write An Article For Article Directory Containing The Hittail Suggestion.
In one of the previous posts I have mentioned the importance of article marketing when working with Hittail Suggestions. In doing so I would advise to not submit an exact copy of the article you have created in the step one. Doing so will inevitable create what can be looked at as a duplicate content, which will not be into your favor as far as search engines are concerned. If you have no time for yet another article, you can consider modifying your original article from step one for the article directory of your choice. However you should be diligent enough to paraphrase your sentences so it does not appear like a duplicate of your original article.
Some article directories allow you to place links back to your website inside of the article. While others permit you to do so in so called “resource box” which generally appears at the end of your article. In either case it is an opportunity to gain an incoming link back to your website as soon as your article is accepted and published on of of the websites. When your articles are republished on other website, you will gain even additional incoming links.
When creating links that will point back to your website, it would be in your interest that those link use the suggestion offered by Hittail as the anchor text while linking back to your original article in step one. I know this may sound something like “and wheels on the bus go round and round….” But that is not necessarily a bad thing and may reinforce what Andy Beard calls a “link juice flow”. If you are new to SEO Andy’s article may be a little over the top, but I highly recommend to bookmark his article for the future. As you become more familiar with SEO, his article can help you in more than just one way.
Step 3: Increasing Number of Links pointing to Your Website Or Blog
Step number two on it’s own can increase the number of links pointing back to your website when other webmasters begin publishing your articles on their websites. However there are other ways to gain backlings to your website. Becoming active member of online forums can prove beneficial and can be used to gain some valuable links back to your website. After posting certain number of posts, some of these forums may offer you a privilege of including a signature along with your posts. I would like to underline the word privilege because it is very easy to show up at these forums begin leaving links. But doing so you will earn a reputation of a spammer. However if you earn some authority first among the members of the online forums, it may be more beneficial than an opportunity to have a link back to your website.
Afterthoughts
If you search the internet for information on how to increase incoming links to your website, you will inevitably come across websites that promote buying and selling links. While in the past this strategy worked, the search engines had become increasingly impatient with websites selling links. Personally I would discourage every real estate agent to buy links. There are other ways to increase incoming links without compromising the status of your website in the search engines.
I realize that not every real estate agent has a blog on their website nor do the agents have time to regularly write articles. However I am not stretching when I say that many real estate agents were skeptical about building e-mail lists just a few years ago. Today there are number of successful companies that help real estate agents with e-mail marketing.
