Internet Marketing Tips
Have you seen it yet? Here is the link. I think it’s great that real estate companies are finally realizing the potential of such websites like YouTube for the growth of their own business. I do find the videos a little cheesy. Here is one for you. Let me know what you think in the comments.
Does your company have a channel on YouTube? What are you waiting for?
Yes. Homeferret. Or rather Homefarret.com launched a few days ago:
Homeferret.com officially launched ten days ago on Saturday, March 1, 2008 with over 5,400 page views. Visitors came from 7 different countries and 35 different states. Providing customers and realtors with the most comprehensive inventory of new homes and communities available in the Dallas-Ft. Worth Metroplex, the new site is being hailed by industry professionals everywhere as a long overdue and welcome solution to a consistent and chronic problem: a dearth of internet access to new homes on the market.
Website looks good and all. Great attempt to utilize videos as well. But, judging from the press release I think the marketing team can use some advise and/or help. PrWeb allows you to utilize links back to your website in the press release. If you pay close attention to the press release, there is no link back to Homeferret.com inside of the copy. With that they are missing on many potential links from the websites and blogs who will publish the entire press release. But that is a subject for another post, so stay tuned and subscribe to my blog.
PRWeb is widely recognized as the leader in press release distribution. Many companies use this service to generate online buzz and even get attention of major publications. PRWeb is extremely well positioned for promoting your real estate website. Your press release can be targeted to a specified metropolitan so your the traffic to your website can be as local as possible. Following video explains how PRWeb works:
Smart Fox Homes, a New Jersey based FSBO website was launched today. In the spirit of FSBO rhetorics it promises customers to save on real estate commissions by selling your home on your own. Currently it offers three types of listings with a prices that range from free (two months) to $59.95 (six months).
Timothy O’Connell, Director of Business System Development of Smart Fox Homes was quoted in a press release:
Due to the downturn in the real estate market, many people simply cannot afford to pay a real estate commission and break even, let alone make a profit
It is not that hard to predict that Smart Fox Homes are going to be faced with other well established FSBO websites. The website lacks any tools that may help sellers to determine the value of their homes.
Hopefully as with many other FSBO websites, Smart Fox Homes will also become a good source of future listings to the real estate professionals.
It appears as the good folks at Inman News have decided to redesign their website. The redesign is not only about feel and look of the website. Their new logo now says: “Inman News- The first word in real estate” as opposed to the former slogan “Inman News- Where the real estate and technology connect”:
I personally am fine with either slogan, but I do like the new design. If you have not subscribed to the latest from Inman News you might be missing out on a lot of real estate news.
I am not sure what do they mean by “beta” though. The Inman News has been around ate least from the mid 90’s. Unless of course they are referring to the new design as a beta, or testing stage.
The Inman News is one of my favorite real estate websites. Do you read Inman News?