It is always exciting to see real estate related industries trying to innovate. There is no question that we have few difficult years ahead of us, and those who truly innovate will not only survive these times but will become leaders forcing others to measure up to their success.
An email alert notified me today about a press release announcing that FreeGreen.com has introduced “Facebook” like profiles for the builders joining the website:
FreeGreen.com, provider of free green house plans has launched its FreeGreen Builder Program. This new feature allows green home builders across the country to upload their own “Facebook” like profiles, portfolios of their work, and even “price out” FreeGreen’s Free House Plans. FreeGreen users can then search for green home builders by zip code, state, or by the house plans that a builder has priced. This unique service allows builders to obtain targeted leads, and FreeGreen users to research and find reputable green home builders.
Unfortunately you don’t have to wait long to get completely disappointed:
FreeGreen has offered its existing builder users a free year subscription to this new service. Many of FreeGreen’s builders have already loaded profiles prior to go-live and are ready to accept new leads. New builders will be able to take advantage of a free trial period which lasts until January 1st, 2009. After this date FreeGreen will begin charging $25 per month for this service.
In my humble opinion they completely are “missing the boat” by setting this deadline after which they will begin to charge builders this monthly fee.
“Going green” is going to be real hot in the next few years and FreeGreen.com is probably positioned to be the leader in bringing “green builders” and “green (or aspiring green) shoppers/homeowners” together. I am sure there might be a need to monetize quickly their project. However it might be somewhat shortsighted.
If you think about Facebook or any other “social media” websites, the major part of their success was easy and FREE access to their services. Especially since you are trying to imitate these websites.
As of this time I have seen nothing at FreeGreen.com that resembles the Facebook. I wish some one from the FreeGreen.com team shows up and leaves a link so I can be proven wrong.
My wife and I were always interested in “going green” and to reduce our footprint on the environment, so we will definitely keep and eye on this project. Hopefully FreeGreen.com will introduce us to a “green builder” or offer us some ideas. I do encourage visiting the website and see what they have to offer. Any one can join the website and you can look up “green builders” in your area or even plan and order blueprints of your “green home”. Hopefully you will find more builders that I did.
I am aware that there are few real estate bloggers out there that are wondering what happened to “top 100 list” I have been toying around with few months back. 
