One of the blogs I enjoy reading, and highly recommend it to anyone interested in on line marketing and social media, is that written by Chris Brogan. Not sure if Chris is hunting for a house these days or maybe just helping some one in real estate to marketed their website, the title of his latest his latest post certainly jumped at me- If I Were A Realtor.
If any real estate agent would set up to do only first three things from Chris’ list they, without a doubt, can dominate in their market:
- I’d write a blog about the location where I was selling.
- I’d take tons of pictures and post them on the blog.
- I’d shoot walking tour videos all the time with a Flip camera and post them.
You can read Chris’ entire list at his blog, make sure to subscribe to his latest posts while you there.
I think it is always refreshing to hear a different perspective from someone who is not necessarily in our “niche” or industry. Yeah, I hear you. Any one could write a list like that, right?.. Wrong! While Chris is a marketing genius he also represents the mindset of today’s home buyer or seller. Home buyers and sellers no longer have little choice where to go. Plus, you are no longer the guy or the gall with “the book” in town.
On this note I would like to wish all the readers of this blog Happy Holidays and may the next year be the best year you have ever had!
All three of these ideas are what could separate the top bloggers for a given local over all others. It is rare to see any real estate bloggers doing all of these things (I can’t think of any), and the search engines & readers would certainly eat it up! Thanks for sharing the post, Vlad!