Posts tagged: Technology

Facebook Marketing: Initial Case Study

Go Beyond Facebook

What I am going to do int his first article is simply look at the Facebook fan page for this website and use it to explore Facebook pages in general and what they can do for your blog (regardless of niche).

Vlad tells me that apart from setting up the page he has not actually done very much with it least of all tell anyone about it.

This, for this article’s purposes, is fantastic! It means that we can actively measure what I am about to have said (keep on reading or you might miss it) and watch what happens as we implement the theory. Over the next few months I’ll revisit the topic of Facebook and representing your blog therein reporting on our efforts to go beyond just having a page and to actually getting traffic from it.

As I write there are 3 fans. In three months let us see if we can get over 100.

The page as it is

Go Beyond Facebook Page

Go Beyond Facebook Page

As the page stands there is nothing obviously “wrong” with it. The blog posts are being added to the page and there is a graphic that matches the website theme. However, as you can see, there is a lack of variety and this makes the page visually unappealing and repetitive.

In other words we have settles down to making Facebook a very expensive feed reader. That’s fine but it’s not exciting enough to get the average Facebook user to do much by way of interaction.

According to something I was reading (somewhere) the average Facebook user fans two pages a month. That means to see growth in the page’s fan base some work is going to be needed.

Then the page must add value to the user’s day and if that was not enough it must actually be interactive enough to get enough interaction to show up in the news feed of the fans who have added it.

Facebook promotion is no walk in the park. Keep reading for an insight into using pages.

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PropertyMaps- Cutting Edge Real Estate Website

Visit PropertyMaps
PropertyMaps, a free map based real estate search website, is gaining in popularity. According to a recent press release, the website added all the MLS listings of Naples, FL area to their database.

PropertyMaps uses real Multiple Listing Service in combination with popular mapping tools such as Google Maps, Google Earth and Microsoft Virtual Earth. Visitors can quickly and easy search and visualize millions of real estate listings.

While anyone can use the website to search for a property, there are certain benefits real estate brokers should not pass the opportunity to sing up for free- main of them being lead generation.

PropertyMaps when working with real estate brokers, does not require any up-front cost, while offering up to 10 contacts/leads for free.

From the technical point PropertyMaps is designed very well and provides a superb user experience. Unlike ePrerks, PropertyMaps focuses its services exclusively to real estate.

In the future we will continue coverage of PropertyMaps as well as other “cutting edge” real estate websites, so please stay tuned and subscribe to our website.

A For Sale By Owner Website Introduces Audio Description

Fizber.com, a real estate website  that provides "for sale by owner" services has recently introduced new feature where a seller can upload an audio file with narrative description of their properties.

From the press release:

“Some sellers are simply more comfortable describing their property verbally than having to compose a well-written description,” says Antony Fizber, CEO. “And with an audio file, the passion they have for the property will be heard by the buyer. It’s several steps up from overused exclamation points – too many sellers do this to show their excitement in a written description, but it tends to turn the reader off. Hearing a real person’s voice can contribute to the appeal of a place, too; it can really serve as the first connective step between buyer and seller.”

About Fizber:

Fizber.com is Miami, FL based for-sale-by-owner website. They offer their services to sellers all over the United States. 

Fizber.com Introduces Home Listing Audio File Upload

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