I’d like to kick off what I hope will be a short series on the basics of selling anything at all. Of course this applies to selling real estate but it equally applies to selling cakes, CDs or cars.

I am going to start with USP – Unique Selling Point. Now if you know even 1% of what you need to succeed online this should be like teaching grandmother how to suck eggs. However, we all, even me, need to be reminded of the basics.

What is it about the real estate (or necklaces, watches, computer cases or greeting cards) that you are promoting that no one else offers? Why would Mr Joe Public choose you over the other six or seven thousand people in the country offering the same or similar services?

If you don’t know the answer to this question then your business in in trouble. Read more »