PPC In Real Estate: You May Be Wasting Your Money
December 13, 2007 
Pay per click advertising for real estate website may be the quickest way to bring visitors. It also maybe the quickest way to loose money. Bidding on keywords in real estate can be very competitive and may cost you $20 or more . If you think you are spending way to much money on the pay per click campaigns, this article may just give you some useful tips.
One of the major reason why the prices for particular keywords are so high has nothing to do with the actual “demand” for that keyword. Rather it has to do with website design itself. If we were to look what kind of websites occupying top positions for some of the most desirable keywords in the Google sponsored search results, you may notice that many of those websites are designed in flash. It is hard to imagine that such a website can pass Google’s scrutiny when it comes to the “landing page” quality.
Whenever you start a pay per click campaign, Google releases a bot that checks your page. As part of of that check up Google looks whether or not your lading page contains the keywords on which you are about to bid.
If you are a real estate agent or broker and have outsourced the maintenance of your website to some one, ask them if your website is created in flash or if there is extensive use of java-scripts in your website. If the answer is yes, you probably need to look for some one else to manage your website.
Another obstacle that you as advertiser can face is that in real estate transaction do not take place right on your website. Therefore there is no simple way to calculate your ROI (return on investment). If you have to way to capture your visitors by offering the a sign up for your newsletter.
Well, you might say, I am not sending any newsletters via e-mail. If it is true you maybe giving away leads to some one else. Most Realtors get into a habit of sending out quarterly or monthly newsletters. It is not so difficult these days to turn those newsletters into a format deliverable via e-mail. If you think that is a good idea, then you should incorporate some sort of sign up form on your website, and even place that form on every single landing page that you are driving traffic to via pay per click campaigns.
However managing big e-mail lists can be a task on its own, but that is a subject for another post.
Some times paying a higher price for the keywords is a “necessary evil” and there may not be a way around it. However if you pay the price without attempting to capture your visitors, you indeed maybe spending your money foolishly.
Posted in Articles, Pay Per Click, Real Estate
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Your comment got caught in the spam filter. I am not sure why. Sorry it took me a while to fix it. Thanks for stopping by.
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I truly wonder if real estate agents track this information about the success of their drip e-mail campaigns and if they realize that the stat's maybe incorrect.
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Glad to hear you like Constant Contact. I think it is one of those indispensable tools every real estate agents has to have. But yet again, not every real estate agent owns it's own website. That is the reason crooks like ePerks continue to take advantage of real estate agents.
Thanks for stopping by. I always appreciate your input!
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Contact with prospects is very important especially with the Internet user - real estate agents need to have a better understanding of the Internet empowered consumer.
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marketing through click advertising is an ever changing thing as well, so it is a constant time consuming learning process
email to qualified opt in potential customers sounds better
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I represent a company that specializes in a new form of Internet advertising that guarantees that you will get a 100% conversion rate on 100% of your website traffic.
I am sure it could be something for you guys to make a good revenue from your websites.
No strings attached this time!
Visit http://www.pppmedia.net for more information.
Or watch our online video at http://www.pppmedia.net/infovideo.html for more information about this subject.
Take care,
Mark Davis
PPPMedia.net
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Granted, I am always going to work on my natural search engine optimization, because I think, over time, the cost per lead will be less than those generated on a PPC basis, but you have to like the fact that PPC allows you to get traffic *today* and *now*.
Interesting thread, though.
Kevin Pind
Alpharetta Homes
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KP
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