Pay per click advertising for real estate website may be the quickest way to bring visitors. It also maybe the quickest way to loose money. Bidding on keywords in real estate can be very competitive and may cost you $20 or more . If you think you are spending way to much money on the pay per click campaigns, this article may just give you some useful tips.
One of the major reason why the prices for particular keywords are so high has nothing to do with the actual “demand” for that keyword. Rather it has to do with website design itself. If we were to look what kind of websites occupying top positions for some of the most desirable keywords in the Google sponsored search results, you may notice that many of those websites are designed in flash. It is hard to imagine that such a website can pass Google’s scrutiny when it comes to the “landing page” quality.
Whenever you start a pay per click campaign, Google releases a bot that checks your page. As part of of that check up Google looks whether or not your lading page contains the keywords on which you are about to bid.
If you are a real estate agent or broker and have outsourced the maintenance of your website to some one, ask them if your website is created in flash or if there is extensive use of java-scripts in your website. If the answer is yes, you probably need to look for some one else to manage your website.
Another obstacle that you as advertiser can face is that in real estate transaction do not take place right on your website. Therefore there is no simple way to calculate your ROI (return on investment). If you have to way to capture your visitors by offering the a sign up for your newsletter.
Well, you might say, I am not sending any newsletters via e-mail. If it is true you maybe giving away leads to some one else. Most Realtors get into a habit of sending out quarterly or monthly newsletters. It is not so difficult these days to turn those newsletters into a format deliverable via e-mail. If you think that is a good idea, then you should incorporate some sort of sign up form on your website, and even place that form on every single landing page that you are driving traffic to via pay per click campaigns.
However managing big e-mail lists can be a task on its own, but that is a subject for another post.
Some times paying a higher price for the keywords is a “necessary evil” and there may not be a way around it. However if you pay the price without attempting to capture your visitors, you indeed maybe spending your money foolishly.
And then there's click fraud. This is where other agents in your area click your ad to cost you more money. Sad but true. I see you recommend Constant contact, I use it and highly recommend it as well, the WYSIWIG editor works great for those less HTML savvy.
And then there’s click fraud. This is where other agents in your area click your ad to cost you more money. Sad but true. I see you recommend Constant contact, I use it and highly recommend it as well, the WYSIWIG editor works great for those less HTML savvy.
Yes, I think that Constant contact is one of the leading solutions for e-mail marketing. I also like AWeber as well. In fact I like AWeber better but still use both.
Yes, I think that Constant contact is one of the leading solutions for e-mail marketing. I also like AWeber as well. In fact I like AWeber better but still use both.
I've done PPC for years and always had a decent ROI. However, I know there is a lot of click fraud.
I’ve done PPC for years and always had a decent ROI. However, I know there is a lot of click fraud.
I was going to chime in about click fraud, but it seems everyone beat me to the punch. The other thing to consider is that the side and top ads receive about a quarter of the traffic that the natural results do. Organic rankings are still king.
I was going to chime in about click fraud, but it seems everyone beat me to the punch. The other thing to consider is that the side and top ads receive about a quarter of the traffic that the natural results do. Organic rankings are still king.
Jacquelyn,
Your comment got caught in the spam filter. I am not sure why. Sorry it took me a while to fix it. Thanks for stopping by.
Jacquelyn,
Your comment got caught in the spam filter. I am not sure why. Sorry it took me a while to fix it. Thanks for stopping by.
Vlad – you quite correct that the use of a e-mail newsletter will help to retain prospects. Recently, I discovered that a service I use for keeping people updated on new listings had incorrect statistics stating the number of opened e-mails. By using Constant Contact – I got a much higher number of opened e-mails. It gives one a great handle on the effectiveness of a campaign.
I truly wonder if real estate agents track this information about the success of their drip e-mail campaigns and if they realize that the stat's maybe incorrect.
Glen,
Glad to hear you like Constant Contact. I think it is one of those indispensable tools every real estate agents has to have. But yet again, not every real estate agent owns it's own website. That is the reason crooks like ePerks continue to take advantage of real estate agents.
Thanks for stopping by. I always appreciate your input!
Vlad, there is a learning curve to constant contact and I am still trying to get a good handle on it.
Contact with prospects is very important especially with the Internet user – real estate agents need to have a better understanding of the Internet empowered consumer.
Vlad – you quite correct that the use of a e-mail newsletter will help to retain prospects. Recently, I discovered that a service I use for keeping people updated on new listings had incorrect statistics stating the number of opened e-mails. By using Constant Contact – I got a much higher number of opened e-mails. It gives one a great handle on the effectiveness of a campaign.
I truly wonder if real estate agents track this information about the success of their drip e-mail campaigns and if they realize that the stat’s maybe incorrect.
Glen,
Glad to hear you like Constant Contact. I think it is one of those indispensable tools every real estate agents has to have. But yet again, not every real estate agent owns it’s own website. That is the reason crooks like ePerks continue to take advantage of real estate agents.
Thanks for stopping by. I always appreciate your input!
Vlad, there is a learning curve to constant contact and I am still trying to get a good handle on it.
Contact with prospects is very important especially with the Internet user – real estate agents need to have a better understanding of the Internet empowered consumer.
I've had bad luck with pay for click advertising. When the costs per click is high, one has to worry that the curious webmasters and non qualified buyers are making up the highest percentage of those clicking the ads. When the rates get high the total cost per campaign starts to get to the point where other types of commercial advertising may be more cost effective.
marketing through click advertising is an ever changing thing as well, so it is a constant time consuming learning process
email to qualified opt in potential customers sounds better
I’ve had bad luck with pay for click advertising. When the costs per click is high, one has to worry that the curious webmasters and non qualified buyers are making up the highest percentage of those clicking the ads. When the rates get high the total cost per campaign starts to get to the point where other types of commercial advertising may be more cost effective.
marketing through click advertising is an ever changing thing as well, so it is a constant time consuming learning process
email to qualified opt in potential customers sounds better
Try not to focus on the high traffic/ high cost keywords. Go after small areas or subdivisions, you'll be surprised!
Try not to focus on the high traffic/ high cost keywords. Go after small areas or subdivisions, you’ll be surprised!
Hi Guys,
I represent a company that specializes in a new form of Internet advertising that guarantees that you will get a 100% conversion rate on 100% of your website traffic.
I am sure it could be something for you guys to make a good revenue from your websites.
No strings attached this time!
Visit http://www.pppmedia.net for more information.
Or watch our online video at http://www.pppmedia.net/infovideo.html for more information about this subject.
Take care,
Mark Davis
PPPMedia.net
Hi Guys,
I represent a company that specializes in a new form of Internet advertising that guarantees that you will get a 100% conversion rate on 100% of your website traffic.
I am sure it could be something for you guys to make a good revenue from your websites.
No strings attached this time!
Visit http://www.pppmedia.net for more information.
Or watch our online video at http://www.pppmedia.net/infovideo.html for more information about this subject.
Take care,
Mark Davis
PPPMedia.net
For what it's worth, I have managed to use PPC as a cost-effective means of generating traffic.
Granted, I am always going to work on my natural search engine optimization, because I think, over time, the cost per lead will be less than those generated on a PPC basis, but you have to like the fact that PPC allows you to get traffic *today* and *now*.
Interesting thread, though.
Kevin Pind
Alpharetta Homes
The other thing I neglect to mention was that you have to look at all of the PPC opportunities out there. Google is by no means the only game in town, and there are lots of other lower-cost clicks out there for the taking.
KP
For what it’s worth, I have managed to use PPC as a cost-effective means of generating traffic.
Granted, I am always going to work on my natural search engine optimization, because I think, over time, the cost per lead will be less than those generated on a PPC basis, but you have to like the fact that PPC allows you to get traffic *today* and *now*.
Interesting thread, though.
Kevin Pind
Alpharetta Homes
The other thing I neglect to mention was that you have to look at all of the PPC opportunities out there. Google is by no means the only game in town, and there are lots of other lower-cost clicks out there for the taking.
KP
While real estate terms may be very competitive in nature with regards to PPC advertising, there are tricks to help drive the qualified traffic to our website. Real estate vertical websites are available out there. And a like the posters above states, you can find other avenue other than Google to find low-cost leads that will either sign-up on a form or present themselves as conversions in some fashion to your real estate website.