Comments on: Your Website Is Useless If It Has No Visitors: PPC Advertising and Real Estate http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/ Real Estate Review Blog Thu, 28 Aug 2008 03:48:41 +0000 http://wordpress.org/?v=2.5.1 By: san miguel allende http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-2956 san miguel allende Tue, 08 Jan 2008 17:15:18 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-2956 im going to try ppc in my next traffic building campaign, im just now getting free traffic from search engines im going to try ppc in my next traffic building campaign, im just now getting free traffic from search engines

]]> By: san miguel allende http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-5243 san miguel allende Tue, 08 Jan 2008 15:15:18 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-5243 im going to try ppc in my next traffic building campaign, im just now getting free traffic from search engines im going to try ppc in my next traffic building campaign, im just now getting free traffic from search engines

]]> By: Austin Broker http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1992 Austin Broker Sat, 08 Dec 2007 22:36:02 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1992 There are many great looking sites that are never found, guess what they don't make any money no matter how nice they look. There are many great looking sites that are never found, guess what they don’t make any money no matter how nice they look.

]]> By: Investment Property http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1986 Investment Property Sat, 08 Dec 2007 18:55:25 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1986 After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe. use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want. After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe.

use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want.

]]> By: Investment Property http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-5242 Investment Property Sat, 08 Dec 2007 16:55:25 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-5242 After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe. <br><br>use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want. After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe.

use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want.

]]> By: South Florida Realtor http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1410 South Florida Realtor Thu, 01 Nov 2007 19:44:44 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1410 Traffic=Results - no doubt about that. Traffic=Results - no doubt about that.

]]> By: South Florida Realtor http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-5241 South Florida Realtor Thu, 01 Nov 2007 18:44:44 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-5241 Traffic=Results - no doubt about that. Traffic=Results - no doubt about that.

]]> By: Adam http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1399 Adam Thu, 01 Nov 2007 01:44:09 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1399 I have noticed that there is an increasing awareness among even non-techies that you can't just build and website and they will come. People seem to realize more that they have to market their website. I have noticed that there is an increasing awareness among even non-techies that you can’t just build and website and they will come. People seem to realize more that they have to market their website.

]]> By: Las Vegas Realtor http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1349 Las Vegas Realtor Fri, 26 Oct 2007 22:31:31 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1349 One thing I'd like to add. Companies that sell real estate websites often give newbie agents the impression by buying their website, they'll immediate start getting traffic/leads from it. Which of course, is never the case. One thing I’d like to add. Companies that sell real estate websites often give newbie agents the impression by buying their website, they’ll immediate start getting traffic/leads from it. Which of course, is never the case.

]]> By: Which Listings Do You Sell? | Go Beyond MLS http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1258 Which Listings Do You Sell? | Go Beyond MLS Thu, 18 Oct 2007 15:42:40 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1258 [...] of posts and articles on real estate and internet marking. I did not expect to have any reaction to my write up about pay per click advertising. To my surprise I received one request from a read who would like to stay anonymous, to take a look [...] [...] of posts and articles on real estate and internet marking. I did not expect to have any reaction to my write up about pay per click advertising. To my surprise I received one request from a read who would like to stay anonymous, to take a look [...]

]]> By: Vlad - the owner of Go Beyond MLS http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1183 Vlad - the owner of Go Beyond MLS Fri, 12 Oct 2007 20:00:47 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1183 Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways: 1- by geo-keywords 2- by geo-settings So you can create two different groups based on that. This also allows you to do some split testing as well. Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways:

1- by geo-keywords
2- by geo-settings

So you can create two different groups based on that. This also allows you to do some split testing as well.

]]> By: Real Estate Utah County http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1182 Real Estate Utah County Fri, 12 Oct 2007 19:22:16 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1182 Well 2 bedroom condo seems too general for real estate. Wouldn't you want to geo-target? Something like [city] two bedroom condo? I like the idea of targeting more specific words, I imagine the bids are much lower. And driving traffic to listings is a much better idea than a homepage. Well 2 bedroom condo seems too general for real estate. Wouldn’t you want to geo-target? Something like [city] two bedroom condo? I like the idea of targeting more specific words, I imagine the bids are much lower. And driving traffic to listings is a much better idea than a homepage.

]]> By: Vlad - the owner of Go Beyond http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-5240 Vlad - the owner of Go Beyond Fri, 12 Oct 2007 19:00:47 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-5240 Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways:<br><br>1- by geo-keywords<br>2- by geo-settings<br><br>So you can create two different groups based on that. This also allows you to do some split testing as well. Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways:

1- by geo-keywords
2- by geo-settings

So you can create two different groups based on that. This also allows you to do some split testing as well.

]]> By: Vlad - the owner of Go Beyond MLS http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1175 Vlad - the owner of Go Beyond MLS Fri, 12 Oct 2007 11:37:51 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1175 Jordan, It all depends. Your example is is to general. I really like to go more descriptive than that: two bedroom condo Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website. However (I going here a little ahead) we always try to create a funnel that results in increasing the "mailing" list- that where your bread and butter is. Jordan,

It all depends. Your example is is to general. I really like to go more descriptive than that:

two bedroom condo

Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website.

However (I going here a little ahead) we always try to create a funnel that results in increasing the “mailing” list- that where your bread and butter is.

]]> By: Vlad - the owner of Go Beyond http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-5239 Vlad - the owner of Go Beyond Fri, 12 Oct 2007 10:37:51 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-5239 Jordan,<br><br>It all depends. Your example is is to general. I really like to go more descriptive than that:<br><br>two bedroom condo<br><br>Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website.<br><br>However (I going here a little ahead) we always try to create a funnel that results in increasing the "mailing" list- that where your bread and butter is. Jordan,

It all depends. Your example is is to general. I really like to go more descriptive than that:

two bedroom condo

Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website.

However (I going here a little ahead) we always try to create a funnel that results in increasing the “mailing” list- that where your bread and butter is.

]]> By: Real Estate Utah County http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1170 Real Estate Utah County Thu, 11 Oct 2007 21:40:21 +0000 http://www.go-beyond-mls.com/your-website-is-useless-if-it-has-no-visitors-ppc-advertising-and-real-estate/#comment-1170 Great info! Hopefully I'm not jumping the gun on a future article but what keywords do you suggest bidding on? Here are some quick ideas I had: [city or county] real estate [city or county] homes for sale homes for sale in [city or county] [city or county] listings [city or county] mls listings Any others? Great info! Hopefully I’m not jumping the gun on a future article but what keywords do you suggest bidding on? Here are some quick ideas I had:

[city or county] real estate
[city or county] homes for sale
homes for sale in [city or county]
[city or county] listings
[city or county] mls listings

Any others?

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