If you search at AOL for the terms “realtor, nj” or “fsbo, nj” following adds appear on the top of the search results:

Pay Per Call seams to be gaining in popularity among New Jersey Realtors. In comparison to well known pay per click advertising, which does not suites real estate industry as well as other businesses, pay per call may become much better solution.

One problem that many real estate websites have when it comes to pay per click advertising is that transaction does not happened on the website itself. There are no shopping carts nor thank you pages where you would insert necessary HTML code to keep track on ROI (return on investment). Many people may visit your website but until they actually pick up the phone and call you, these visits can be hardly seen as “leads”. Until such time (likely never) as we will be able to sell or buy real estate property with a click of a button, there will be no certain way to calculate ROI.