LeapFish.com Pays $85,000 in settlement and flees to Los Angeles.

Against all odds, against predictions of tech industry insiders and against my own speculations, LeapFish.com, a company I have covered extensively over the last two years, is still around. This Internet startup and a self-proclaimed “fastest search engine on the planet” avoided filing for bankruptcy and, according to most recent court documents, have payed $85,000.00 in the settlement of the lawsuit between Christie Cortellessa and Dotnext Inc, the parent company of LeapFish.com. Even thought the case is not officially over yet, all things indicate that LeapFish will put this one behind them soon.

Meanwhile the company has announce both on their official blog as well as via Twitter their intention to open new office in Los Angeles:

LeapFish.com announces New Office in Los Ageles
LeapFish.com announces opening of a new office in Los Ageles on Twitter

According to a blog post at http://blog.leapfish.com/ that announces the move, the company is hiring Inside Sales Professionals, Client Services Professionals and Search Marketing (SEM) Professionals.

Am I the only one who finds it strange that an Internet company would move away from Silicon Valley? Evidently I am not the only one. Even former LeapFish.com telemarketers appear to be surprised:

Back in San Francisco area the trouble for LeapFish is far from over. There is one more ongoing lawsuit in California Northern District Court- Ellis v. DotNext Inc. Can that be a reason why LeapFish.com is moving to Los Angeles?

Of course there might be some benefits from being near Hollywood celebrities. A tweet by Ashton Kutcher or Ellen DeGeneres can send millions of visitors to LeapFish. Easier said than done? Perhaps. Some Hollywood celebrities have already been heavily criticized for promoting companies that engage in questionable practices, which may make other celebrities more cautious.

No matter how you look at it, the future (if there is any) of LeapFish.com is still clouded in question.

Disclosure, everything written above is exclusively my personal opinion.


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