Comments on: Is Pay Per Call Effective? http://www.go-beyond-mls.com/is-pay-per-call-effective/ Real Estate Review Blog Thu, 28 Aug 2008 03:49:05 +0000 http://wordpress.org/?v=2.5.1 By: Net Magellan http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-4438 Net Magellan Sat, 31 May 2008 03:56:54 +0000 http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-4438 That "excellent article" link no longer works. I beg to differ about the comment that "there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website". If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage. That “excellent article” link no longer works. I beg to differ about the comment that “there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website”.

If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.

]]> By: Net Magellan http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-5482 Net Magellan Sat, 31 May 2008 02:56:54 +0000 http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-5482 That "excellent article" link no longer works. I beg to differ about the comment that "there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website".<br><br>If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage. That “excellent article” link no longer works. I beg to differ about the comment that “there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website”.

If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.

]]> By: thehitman http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-3481 thehitman Sun, 10 Feb 2008 00:33:37 +0000 http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-3481 (OTC:BB)VOIC this company looks very interesting… http://www.razrclick.com … new Pay-Per-Call service. (OTC:BB)VOIC this company looks very interesting… http://www.razrclick.com … new Pay-Per-Call service.

]]> By: thehitman http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-5481 thehitman Sat, 09 Feb 2008 22:33:37 +0000 http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-5481 (OTC:BB)VOIC this company looks very interesting… <a href="http://www.razrclick.com">http://www.razrclick.com</a> … new Pay-Per-Call service. (OTC:BB)VOIC this company looks very interesting… http://www.razrclick.com … new Pay-Per-Call service.

]]>