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	<title>Comments on: Is Pay Per Call Effective?</title>
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	<link>http://www.go-beyond-mls.com/is-pay-per-call-effective/</link>
	<description>Internet Marketing Tips</description>
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		<title>By: Net Magellan</title>
		<link>http://www.go-beyond-mls.com/is-pay-per-call-effective/comment-page-1/#comment-4438</link>
		<dc:creator>Net Magellan</dc:creator>
		<pubDate>Sat, 31 May 2008 03:56:54 +0000</pubDate>
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		<description>That &quot;excellent article&quot; link no longer works. I beg to differ about the comment that &quot;there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website&quot;.

If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.</description>
		<content:encoded><![CDATA[<p>That &#8220;excellent article&#8221; link no longer works. I beg to differ about the comment that &#8220;there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website&#8221;.</p>
<p>If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.</p>
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		<title>By: Net Magellan</title>
		<link>http://www.go-beyond-mls.com/is-pay-per-call-effective/comment-page-1/#comment-5482</link>
		<dc:creator>Net Magellan</dc:creator>
		<pubDate>Sat, 31 May 2008 02:56:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-5482</guid>
		<description>That &quot;excellent article&quot; link no longer works. I beg to differ about the comment that &quot;there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website&quot;.&lt;br&gt;&lt;br&gt;If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.</description>
		<content:encoded><![CDATA[<p>That &#8220;excellent article&#8221; link no longer works. I beg to differ about the comment that &#8220;there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website&#8221;.</p>
<p>If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.</p>
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		<title>By: thehitman</title>
		<link>http://www.go-beyond-mls.com/is-pay-per-call-effective/comment-page-1/#comment-3481</link>
		<dc:creator>thehitman</dc:creator>
		<pubDate>Sun, 10 Feb 2008 00:33:37 +0000</pubDate>
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		<description>(OTC:BB)VOIC this company looks very interesting… http://www.razrclick.com … new Pay-Per-Call service.</description>
		<content:encoded><![CDATA[<p>(OTC:BB)VOIC this company looks very interesting… <a href="http://www.razrclick.com">http://www.razrclick.com</a> … new Pay-Per-Call service.</p>
]]></content:encoded>
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	<item>
		<title>By: thehitman</title>
		<link>http://www.go-beyond-mls.com/is-pay-per-call-effective/comment-page-1/#comment-5481</link>
		<dc:creator>thehitman</dc:creator>
		<pubDate>Sat, 09 Feb 2008 22:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-5481</guid>
		<description>(OTC:BB)VOIC this company looks very interesting… &lt;a href=&quot;http://www.razrclick.com&quot;&gt;http://www.razrclick.com&lt;/a&gt; … new Pay-Per-Call service.</description>
		<content:encoded><![CDATA[<p>(OTC:BB)VOIC this company looks very interesting… <a href="http://www.razrclick.com">http://www.razrclick.com</a> … new Pay-Per-Call service.</p>
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