Is Pay Per Call Effective?
February 22, 2007 
Just as we posted recent article about Pay Per Call advertising, we have come across this excellent article describing the effectiveness of pay par call advertising.
Without a doubt pay per call advertising will come handy. Unfortunately there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website therefore the “tacking” codes are useless.
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(OTC:BB)VOIC this company looks very interesting… http://www.razrclick.com … new Pay-Per-Call service.
That “excellent article” link no longer works. I beg to differ about the comment that “there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website”.
If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.