There is a very good chance than many readers of this blog, have followed a wave of raving reviews of OpneX on many major technical blogs and websites- TechChurch, TechCrunhc UK, ReadWriteWeb, Cnet, Ostattic. If you ever wonder what is the secret to a company that survives times like these as if there was no recession in the economy- the answer is their product.
As you may remember, just few days ago the advertising on this blog was served by ShowYourAdHere– another simple and attractive solution as far as serving advertising is concerned.
But as traffic on this and my other websites is growing, I needed a solution that could provide me and my advertisers with a solution aimed at surviving tough economic times- there is hardly any solution that come close to OpenX’s ad management software.
Here is just short summary why you would want to consider giving OpenX a closer look as a publisher and/or as an advertiser.
Why join OpneX as a publisher?
Before I start, I need to go back in history. While OpenX may not ring the bell at the first time, you might have heard of OpenAds in the past. Well OpenX is the new name! They are currently offering two great solutions- a free open source ad management solution (available for download at OpenX) and a hosted version where you do not need to download nor install anything (besides copying and pasting into your website the invocation codes for your ad zones). Of course I highly recommend trying the hosted version before you commit to mange ad sever on your own web server.
While there is a considerable learning curve for any one who have never used OpenX before, the end result is well worth the effort. If you are managing a network of websites, OpenX allows you to start running campaigns with a click of a button across different websites- while offering you 25 million impression a month for free. If your website requires more impression, you of course have a choice of either upgrading to premium hosted packages or downloading the free version of the software.
There is however a real treat of becoming OpenX publisher – their OpenX Market, a chance to earn money while using an outstanding piece of software. You have an absolute control on which of your campaigns you can allow advertisers to place their ads while setting a “floor price” which advertiser need to beat in order to be allowed to show their ads on your website or network of websites.
Why should you join OpenX as an advertiser?
Just consider following factors:
- Fast growing community of quality publishers and very targeted niches
- Raving reviews by tech bloggers (see the first paragraph)
- Ability to laser target your audience. OpenX is probably the only software out there that can compete with Google as far as targeting options go. Which of course allows you to save bundle of money on visitors a clicks you don’t ask for.
- Ability to track your ROI so you can know exactly where your profits are.
Whether you are a small time blogger, giant publisher or an advertiser OpenX offers a product that is a “win win” for every one.