Go Beyond Facebook

What I am going to do int his first article is simply look at the Facebook fan page for this website and use it to explore Facebook pages in general and what they can do for your blog (regardless of niche).

Vlad tells me that apart from setting up the page he has not actually done very much with it least of all tell anyone about it.

This, for this article’s purposes, is fantastic! It means that we can actively measure what I am about to have said (keep on reading or you might miss it) and watch what happens as we implement the theory. Over the next few months I’ll revisit the topic of Facebook and representing your blog therein reporting on our efforts to go beyond just having a page and to actually getting traffic from it.

As I write there are 3 fans. In three months let us see if we can get over 100.

The page as it is

As the page stands there is nothing obviously “wrong” with it. The blog posts are being added to the page and there is a graphic that matches the website theme. However, as you can see, there is a lack of variety and this makes the page visually unappealing and repetitive.

In other words we have settles down to making Facebook a very expensive feed reader. That’s fine but it’s not exciting enough to get the average Facebook user to do much by way of interaction.

According to something I was reading (somewhere) the average Facebook user fans two pages a month. That means to see growth in the page’s fan base some work is going to be needed.

Then the page must add value to the user’s day and if that was not enough it must actually be interactive enough to get enough interaction to show up in the news feed of the fans who have added it.

Facebook promotion is no walk in the park. Keep reading for an insight into using pages.

Read more »

UPDATE, March 2, 2010: After experimenting with a plugin for Google Buzz, I have decided not to use on at this time. All available plugins as of now offer to ad comments to Google Reader items- this potentially can scatter the discussion all over places. Hopefully a better solution will be implemented soon.

With the arrival of Google Buzz, I began to question whether or not I should continue to concentrate on Twitter. I hope I am not the only one. Two days ago Twitter decided to intruduce even more “nofollow” attributes this time to their internal linking structure. I understood (but did not agree) when they introduced the first round of nofollow attributes to their links, I guess as young startup you needed to do what you needed to do.

So today I have replaced the Tweetmeme button (courtesy of Tweetmeme ) with new and shiny Google Buzz button (courtesy of Hameedullah Khan). The Tweetmeme button was moved to the button of each post. This is just a symbolic gesture of my personal dissatisfaction of the way Twitter is “innovating”, I have nothing but love for Tweetmeme.

Twitter has bigger issues to deal with….

For Twitter trying to manipulating the flow of the Google juice at this stage of the game is really childish, and if that is the reason for the latest change I just feel sorry for Twitter. Really guys, is this the best you’ve got? Now if the recent change was made as a further attempt to eliminate spam my question is the same, is this the best you’ve got? There are ways to eliminate spam without punishing your users.

There is also another factor, and I maybe completely wrong about it… I appears to me that many of my online are starving for a more meaningful way to keep the conversation going (which in my opinion is impossible to have on Twitter). So if you compare Twitter and Google Buzz from that perspective, Google Buzz wins hands down, and if you thought Google Buzz is no threat to Twitter you should really think again.

Now back to the new and shiny Google Buzz button- you need to use your GMail/Google Reader to interact with it. You can also follow Go Beyond MLS on Google.

Back in October of 2008, I wrote a post in which I tried to compare two services that allow your readers to share the content of your blog on variety of social bookmarking websites- AddThis and ShareThis. At the time I was experimenting with both widgets across my blogs. While AddThis may have been a little more recognizable, I thought that ShareThis offered better reporting.

Over the last few weeks, AddThis managed to win my heart and today I would like to highlight few of the changes.

Button and The Way User May Interact With it

While I am still not that thrilled about button on “hover” behaviour- I would rather it to begin interaction on “click”. But considering AddThis popularity, I think it is safe to assume that majority of visitors expect AddThis button to behave a certain way. Besides there is a reason why AddThis button responds to both “on hover” and “on click”. When you however over the button with your moths a small widow is pulled down with several essential social bookmarking websites:

However if a visitor clicks on the button, a larger window pops up which allows you to choose between about 47 different social bookmarking websites:

In the past when a visitor clicked the button, it would take him or her to a page on AddThis website.

Reporting and Statistics

Not sure it was me (highly unlikely) AddThis listened to, but they did heck of a job with improving the reporting and statistics. First thing you may notice logging into your account is that AddThis now segregates data for each domain. If you happened to have AddThis button on multiple websites, you are likely to find this feature useful.

AddThis now also provides data on where your content is submitted to. You can find that under “Top Services”.

In addition AddThis also provides information about geographical location of users sharing your content- look for it under “Top Continents”.

Over the period of last few years bloggers had found creative ways to allow their readers to easy share the content of the blog on social bookmarking websites. WordPress has several plugins allowing you to implement easy sharing of your content. Probably the most known plugin is Sociable- a plugin I often used on many of my WordPress powered websites. One of the things that I always wanted to see in Sociable plugin was the ability to report how many times and on which websites my content was shared. If they consider developing such reporting, I may use the Sociable plugin again. However for now I had to say goodbye to Sociable and for the past few weeks I was taking a closer look at AddThis and ShareThis.

AddThis

I came across AddThis before I discovered ShareThis. AddThis allows you to add a button to your website by inserting a piece of code into your website or, if you are using WordPress, you can try their plugin. One o the downsides of using the plugin is that it inserts the button below the post and is not offering flexibility to place the button anywhere you want.

Issues With AddThis “Dropdown” Button

One thing that I find annoying about “dropdown” version of the AddThis button is that behaves “unexpectedly” (example on the left). I belong to the “mindset” that if you just hover over the button with the cursor it should not talk, sing, smile, wink or otherwise interact with me. Unless, of course, I click on it!

AddThis Reporting And Related Issues

One of the things you may quickly discover that in order not to mess up your AddThis statistics. You may need to open several accounts if you would like to separate the statistics for each website.

I would love AddThis develop and offer more in depth reporting. In particular I would like to see them reporting not only how many times a particular URL was shared, but to tell me exactly on which of the social websites it was shared.

ShareThis

As you can see I have chosen ShareThis for this blog. Although I have not made the final decisions which services I will end up using, there are few things I like more about ShareThis. (UPDATE: After trying both AddThis and ShareThis I have opted to use AddThis on most of my blogs)

ShareThis Allows You To Track Multiple Domains

In your ShareThis account you can ad more than one URL. ShareThis provides separate statistics for each domain. It takes abotu 24 hours for your statistics to be shown from the time you add a domain and install the code or the WordPress plugin on your blog.

ShowThis Has More Detailed Statistics

While still short of reporting exactly which URL was submitted to what social networking websites, ShareThis offers some extra statistics that I find interesting and useful.

ShareThis Button Can Be Placed Anywhere

If you decide to use ShareThis on your wordpress, it is quite flexible as to where you can place the button on your blog. By default it places the button at the end of the article, but you can override that option or place an additional button in the beginning of your posts.

ShareThis Offers More “Sharing Options”

Besides offering your readers to share your blog’s content on top social bookmarking websites, SharThis offers other blogger to “reblog” your content. It also offers and opportunity to your visitors to share your blog’s content via e-mail, SMS or Instant Messaging.

Conclusion

I think both services can improve reporting. While certain submissions (such as when your pages are submitted to StumbleUpon or Digg) can be noticed rather easily, allowing you to interact with the submitter. Improving this side of the reporting will allow yet another way for the owner of the blog to network with his or her readers.

Final thought for the blog owners. If you have not tried either of the services, make sure to try at least one of them. The implementation is very easy, both have WordPress plugin. It will take you less than 15 minutes to implement the plugins, but you can rep the benefits for years to come. One thing you have to remember that no plugin in the world can substitute your interaction with your readers and your fans.

Thousands of people today are blogging, twittering, making friends on Facebook…

We may not fully appreciate this new emerging force on the internet, but we indeed have already embraced it and even gave it a name- “Social Media”.

This new force is changing the Internet and is writing new rules of engagement, if you wish, for a successful business. And the new rules are rather simple- transparency and honesty.

In my opinion today businesses and inviduals have three basic choices they can make:

• Embrace thins new movement and follow the new rules. This some times will require to face and engage your worst critics. Most of the criticism out there can be reduced to “this item sucks” or “this is the worst wireless provider”? But if face your critics in an honorable and honest way, trying to improve your products, chances are you will disarm your critics and maybe even turn some of the them into your best allies. Just think about it, most of the times companies are criticized over the type of services or products they offer.
• Do nothing about it. It looks like many companies out there are so afraid to step out of their shell. The fear is so great that it keeps them “frozen”. These are the companies that we will not remember two years from now.
• And the of course you can chose to ignore the emerging social media or/and continue to be a complete asshole as far as transparency and honesty are concerned.

You are probably looking in between the lines trying to figure out if the next few paragraphs will follow with the examples. The answer is no. I had different goal in mind…

We have a golden opportunity today. With today technology and the Internet, we have an unprecedented opportunity for promoting our brand. On opportunity that was not available to many just short ten years ago. Unless you and I take on this opportunity and just do two things, be transparent and honest, we are wasting our time and other peoples patience.