Since publishing the infamous Cease and Desist notice, I was asked by fellow bloggers few questions that I cannot ignore. But before I start, I need to say this- the publicity may scare the “beast” away, but this sort of publicity is the last thing I am looking for. I just want to do the right thing. Nothing more, nothing less.

This is also a great opportunity to say thank you to other and way more influential bloggers for noticing my story. Greg Swann, Marlow Harris, Jay Thompson, Pat Kitano, SEO Emperor, Wayne Harriman – thank you everyone for your support and advise.

So lets get to it…

Why did I take the posts down?

I wish it was simple. The cease and desist letter sent the chills down my spine. When the original post was getting so many comments I was hoping that some of the other influential bloggers would notice my article. But as Greg Swenn points out this blog is insignificant. There are barely 100 unique daily visitors to my blog. So when I received the lawyer’s letter I knew that I was facing the Goliath all alone. To put it simply, I was scared.

Why am I posting this now?

Since attempting to comply to the demands of the lawyers from WILLOUGHBY, STUART & BENING it not feel right. I basically was admitting that all their false accusations are true. I also felt like I had betrayed all who offered their feedback. Publishing the cease and desist letter was a way for standing up not only for myself but for all who commented on my post.

And finally an extra bonus if you wish: I still believe that idea for the website was good. Way short of brilliant, but good enough to run with it. The execution of the idea was absolutely terrible.

EPerks.com claim to be a part of what we know as Web 2.0 marketing. As such, Web 2.0 is a form of marketing where engagement with those who like you as well as those who criticize you is of great importance. But so is reevaluating your product and improving it.

Many companies of this “Web 2.0 pound” started off by offering free membership to their potential clients and customers knowing that their product is so darn good that 99% of the free members will pay money to continue to use their products. EPerks has chosen a different path, launching their website they charged real estate agents $100+ dollars per month, without a proven record for their product’s effectiveness. I am not saying it was wrong way to launch a website. But if you do so, not listening to the criticism is like shooting yourself in the foot.

I would suggest to go back to the drawing board. Consider all criticism and come back a winner. Of course you can continue the way you go about your business. Continue to send cease and desist notices and even sue small guys like my self. Will any one remember your name a year from now?

Have you seen it yet? Here is the link. I think it’s great that real estate companies are finally realizing the potential of such websites like YouTube for the growth of their own business. I do find the videos a little cheesy. Here is one for you. Let me know what you think in the comments.

Does your company have a channel on YouTube? What are you waiting for?

PRWeb is widely recognized as the leader in press release distribution. Many companies use this service to generate online buzz and even get attention of major publications. PRWeb is extremely well positioned for promoting your real estate website. Your press release can be targeted to a specified metropolitan so your the traffic to your website can be as local as possible. Following video explains how PRWeb works:

Watch the video. Decide and then connect with me on twitter.

I has been more than one week since list of top 100 Real Estate Blogs went live. If you made the list before we launched the list, you may be well aware of it. If you have not heard about it. It is a list of real estate blogs that ranks blog. To rank real estate blogs we have factored in Google PR, Technorati Rank and Alexa Rankings. It is a first list of its kind and of course such an attempt will draw some attention and criticisms. So today I would like to acknowledge the incredible feedback we received and to respond to some criticisms.

Thanks For The Buzz

Fir of all I would like to take time and thank every blogger and blog that linked to my original post announcing the list or to the list itself:

• Agent Genius mentioned the list twice: Agent Genius Ranks #19 and I’m Number #1- thank you and we appreciate your feedback.
• The Real Estate Weenie was laughing at our list as well as at the reaction to it by some real estate bloggers. Thanks for lightening up the subject!
• RealcentralVA acknowledged the list in the following post: Realcentralva is #30 real estate bog.
• Bonzai Real Eatate Blog evidently did not make the list before the first update- this mistake of mine was quickly corrected.
• Finally Maureen McCabe offered her feed back of our list in Top 100 Real Estate List- Did YOUR Blog Make THE List. Maureen decided against linking to neither this blog or the list, her feedback is appreciated nevertheless.

I also would like to acknowledge all who took their time and commented on the post that originally announced the list.

Responding To Criticism

Now I would like to respond to some criticisms. While I tried to respond to some of it personally on the blogs offering their feedback, I think t is important to gather the criticism into one place. I have tried to counter the criticism I found so far, but I have decided to include the criticism or rather my response to what I see as trends in criticism of our list. I tried hard to respond to particular posts personally, however it doing so I mark all the criticism with hope to improve our list or or to respond to something in a greater detail here on my own blog.

• The list is unreliable. Just because we use rankings that are not necessarily most reliable does not mean our list not worthy to take a look at. Out of all list that rank blogs and websites our list is the most focused on real estate even though some blogs that are not primarily write about real estate slipped through. However unreliable one may hold Google, Technorati and Alexa- these statistics are hard to manipulate and artificially inflate therefore it will be very hard to progress on our list as well.
• I can’t compete with big Blogs. There is an underlying consensus among real estate bloggers out there that in order to have nigh rankings you either need to write about technology or otherwise to be connected to “Silicon Valley” or you need to have a multi authored blog. I would argue that when it comes to blogging it is not your connection and your niche that are crucial to your success – it is the content of your blog. Here is an example. Doshdosh- an internet marketing blog is barely year old and is authored by one person. In just over one year not only the blog gained 11,000 subscribers but is widely accepted as leading blog in that particular niche.
• The list has many blogs that should not have been there. I have tried to be diligent in compiling the list. I started with 30+ blogs from my Google reader. Then I moved to the blogrolls of the blogs I subscribe to and other websites like Blogflux to come up with the “first” 100 blogs. I certainly may have made a mistake or two and if your notice a blog that should is “home an living” kind of website please let me know and I will correct.
• What other value our list brings comparing let say to Blogflux. Our list is more focused. I examine carefully each submission before including the blog into our list. We give each blog clean and search engine friendly links. We aggregate the latest post form each blog on the list.
• Infringing on NAR trademark. I just have to say that it was on oversight on my par when we purchased the domain. There was no intention to neither compete with nor associate ourselves with NAR. As you an see our list is hosted on it’s own domain now.

Feel free to offer your onion about the Top 100 Real Estate Blogs. If you have a real estate blog feel free to submit it to me via email: vlad @ go-beyond-mls dot com. Special thanks to Mark from 45n5 fro his tireless effort programing the list. If you have not visited the list lately we have 127 blogs already with more submissions in my mailbox. Make sure to bookmark the list for the future reference and use.

Picture credits: atroszko and Daino 16.