If, over the period of last few days, you noticed a sudden increase in the number of subscribers to your blog reported by Feedburner, there is a simple explanation – now Feedburner includes the number of subscribers to your Friendfeed:

For many bloggers, especially the ones that are active on FriendFeed, this can translate into a significant increase of readership.

For many blogs out there, the number of subscribers is an important factor in determining the price for advertising and the value of the blog. Needless to say the Feedburners decision to include FriendFeed subscribers may help to diminish the value of readership on blogs.

For example two days ago the number of subscribers shown for Go Beyond MLS was in 90s – today that number is 326 which includes the subscriptions to my FriendFeed.

I would have been pleased with such increase of the number of subscribers if Go Beyond MLS was the only blog I author. Unfortunately majority of FriendFeed subscribers tend to gravitate around SageBlogger.com as well as my other blogs. But for the most part the interaction remains within FriendFeed itself.

Id don’t find the new numbers to be accurate nor helpful. Do you?