After Matt’s fantastic introduction to what I think will be number series of posts about Facebook Marketing- it is finally time to announce the Facebook Page of Go Beyond MLS, even thought Matt did it in some ways. The main reason for not promoting this page before, was my own confusion about pages an apps on Facebook.
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Go Beyond Facebook

What I am going to do int his first article is simply look at the Facebook fan page for this website and use it to explore Facebook pages in general and what they can do for your blog (regardless of niche).

Vlad tells me that apart from setting up the page he has not actually done very much with it least of all tell anyone about it.

This, for this article’s purposes, is fantastic! It means that we can actively measure what I am about to have said (keep on reading or you might miss it) and watch what happens as we implement the theory. Over the next few months I’ll revisit the topic of Facebook and representing your blog therein reporting on our efforts to go beyond just having a page and to actually getting traffic from it.

As I write there are 3 fans. In three months let us see if we can get over 100.

The page as it is

As the page stands there is nothing obviously “wrong” with it. The blog posts are being added to the page and there is a graphic that matches the website theme. However, as you can see, there is a lack of variety and this makes the page visually unappealing and repetitive.

In other words we have settles down to making Facebook a very expensive feed reader. That’s fine but it’s not exciting enough to get the average Facebook user to do much by way of interaction.

According to something I was reading (somewhere) the average Facebook user fans two pages a month. That means to see growth in the page’s fan base some work is going to be needed.

Then the page must add value to the user’s day and if that was not enough it must actually be interactive enough to get enough interaction to show up in the news feed of the fans who have added it.

Facebook promotion is no walk in the park. Keep reading for an insight into using pages.

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Ever since I saw the implementation of Facebook Connect on TechCrunch, I wanted to look into implementing it on my blogs as well. However since I was not very active on Facebook, I did not start digging into it until a few days ago. There are are number of solutions available for bloggers today should they decide to take advantage of Facebook Connect.

For now I have settled with the Facebook Connect WordPress plugin by Sociable. The Sociable plugin requires Facebook API so before you start using it, make sure to create new application in Facebook developer section of your account. You may also want to hack this plugin- see in the bottom of the post where described how I did it.

Once installed and configured the Facebook Connect plugin will allow your visitors to logging into your blog using their Facebook credentials. They choose to allow the Facebook Connect application (your blog), to post the comments they leave on your blog to their Facebook account as well.

The Facebook Connect plugin by sociable has a widged that you can place in the sidebar of your blog where the visitors can login as Facebook users. Once logged in, they will also have an option to invite their friends to visit your website without actually leaving your blog.

Another unique feature the plugin provides is the community page, which is hosted right on your blog.

There is however one huge downside wit the plugin. It does not word that well with WP Super Cache plugin. Unless of course you can hack WP Super Cache plugin in such a way that it would serve dynamic pages to Facebook users once they’ve logged in on your blog. If you come across such a hack, please let me know.

Hacking the plugin to display the facebook login button somewhere around your comment box.- do this at your own risk.

Another shortcoming of the Facebook Connect plugin by Sociable is that the sidebar widget is the only place where the login button is displayed. Unfortunately the sidebar is not exactly the first place your visitors might examine when visiting your blog. They many leave a comment without realizing they could have shared it on Facebook. Placing the Facebook Connect login button in vicinity of the comment box can serve as a reminder that they could use their Facebook ID to comment on your blog. Unfortunately I had to come up with my own hack to accomplish that- copy and paste to code below into your comments.php file:

This is how my comment box looks now with the code above inserted:

It is probably my worst ever attempt to hack anything. Hopefully some one can come up with a better hack. With the above hack, after successful login, the page if refreshed on the very top. Bringing the visitor back down to the comment box would be so much better- but as I said, I suck at coding.

For the list of other Facebook Connect plugins and solutions for other blogging and content management platforms make sure to visit Facebook Connect Plugin Directory.