The content of this article is a long overdue explanation to my readers about sudden disappearance of posts addressing one particular company, namely ePerks. If you are not familiar with the issue, you probably will be much better off to skip this post, because it is going to be a very long post. If you however interested in Chilling Effects, you might as well stick around. I believe I have a classic example how can a behemoth company silence a blogger.
If you are a regular reader, you may remember several posts on my blog addressing dealings of ePerks. These post have generated over 200+ comments. Majority of those comments were quiet negative to say the least. On February 13, I have received a Cease and Desist (see below) notice from ePerks attorney. The letter contains nothing but untruthful accusations. To write 200+ comments on my own posts would require my presence in 200+ locations across the United States in a span of very short time frame. The accusation that I am financially involved with ePerks competitor(s) is complete lie, because ePerks was the only company that I was financially involved with. In fact they paid me to write a review about their website. The only thing that did not go according to their plan, was the fact that many of my readers are real estate agents. This also taught me a difficult lesson about “paid or sponsored reviews” model of blogging. Needless to say I discourage you to ever write a paid review.
It was not easy decision to take the articles down. It felt like I was betraying all those who commented on my posts. But I simply wanted the issue to go away, because I was also tired of moderating my posts from false testimonies of ePerks fans, who would leave four or more “positive” reviews during just one single visit to my website.
So why am I publishing this post? It appears that many visitors and regular readers are still looking for those posts and I think they deserve an explanation:
Hi! My name is ***** and I am a real estate agent from *******. I have had an absolute horrible time with eperks…disputing unauthorized charges (canceled in Jan but still getting charged) among numerous other complaints! Filed with the BBB also. A link to your blog pops up when I search eperks scam, but I can never actually get to the blog? I was hoping you could help me out…would really like to read it.
Thanks!
I also hope that some of the leading real estate blogs and websites will notice this issue and will stand up for the freedom of speech on the Internet. I also have reasons to be concerned about my and my family’s safety.
So without further ado, here is the letter I received from Ronald J. Cook:
WILLOUGHBY, STUART & BENIN
A Professional Law Corporation
50 West San Fernando, Suite 400
San Jose. CA 85113
Phone 408 289 1972
February 13, 2008
Volodymyr (Vlad) Zablotskyy
Street
City, State Zip
Re: My Client: Eperks.com
Our File: 1805.10806C
Dear Mr. Zablotskyy:
I represent Barbus Ventures Corporation, the parent company for ePERKS.com. You are hereby instructed to terminate your ongoing efforts to unfairly disparage and slander ePERKS.com through the dissemination of false and/or manufactured information. Any resistence to our demands will be met with swift and decisive action.
Having researched the content of your blogs, we have come to conclusive proof that a substantial number of your postings are bogus, in that they frequently describe experiences that never happened and people who do not exist. Moreover, you are fully aware of these fals stories, yet posted them anyway. Your complicity of their creation is very serious matter.
Our research also shows that negative remarks are not only invited, but are posted without a challenge. Conversely, favorable remarks are met with hostility and belittlement, including demands that the posting party either prove they are participating agents, or do not work for ePERKS.
We have determined that our damages as a direct result of your activities are in multiple hundreds of thousands of dollars. Such substantial money and brand name damages can no longer be tolerated.
You are hereby instructed to promptly do the following: (1) shutter and prevent access to all blogs with any ePERKS reference or content; (2)remove any record of their existence; (3) terminate any links pointing to any blogs that reference ePERKS; and (4) cease and desist from any and all current and future digital, print, Internet or verbal reference to ePERKS.com or Barbus Venture Corporation. This includes closing down your January 28, 2008 bog that continues to direct readers to your previous remarks and postings. We demand that you complete these actions immediately, and in no event later than five days of this letter. Your failure to comply will result in prompt legal action, including, but not limited to, a claim of money damages and appropriate restraining orders.
We will be closely monitoring your activities. Barbus Ventures Corporation continues to reserve any and all rights under the law, including the right to pursue any and legal remedies against you, your employer, your clients, and/or your web host. Should you have any questions or comments about the contents of this letter, please contact the undersigned.
Respectfully,
WILLOUGHBY, STUART & BENING
Ronald J. Cook
I also would like to say thank you to at least two bloggers for offering their support and help. Although if it only meant to take links to my blog down: Paying bloggers to say nice things and Eperks commercial.
One of the great things about blogging, that in a way “come with the territory”, in an opportunity to encourage comments and create very vibrant communities of like minded people. However a blog owner you probably know that it takes time and hard work to foster discussions on your blog. In fact every one of us has a few posts on our blogs with zero comments.
Here are what I consider to be the most helpful things you can do and widgets you can use to encourage comments on your blog.
Ask. Asking your visitors to react in a form of a comment to what you have written is the easiest thing you can do. In fact, you can even modify your template in such a way that every single post will end with an encouragement like this: “I have spoken, now is your turn!”
Respond to comments. Some bloggers respond to every single comment, while others respond to many comments at once. However you decide to respond to people commenting on your blog is completely up to you. But doing so you have an opportunity not only to acknowledge the comments made by others, but also to answer additional questions and ever criticism.
Allow your readers to follow the conversation(s). On this blog I use a plugin that allows the author of the comment to subscribe to subsequent comments on the post he or she just commented. The plugin is called Subscribe to Comments. Every time the new comment is entered the subscriber receives and e-mail containing the comment. It keeps him or her updated without actual need to visit your blog.
Comment on other blogs. Yes the golden rule works in here as well.
Link to other blogs. If your post was inspired by another blog, make sure to link to that blog. Not only it’s just the matter of being kind, but often times you will find that the author of the original post will come and comment on your writing.
Use threaded comments plugin. I find this plugin to be really useful because it allows to respond to a particular comment.
Unfortunately #3 and #6 meant only for WordPress users. But the other four steps may help to increase the comments on your blog nonetheless.
If you have not put much effort into encouraging conversations on your blog, now is a good time. You will not regret it.
photo credit: Ordinary GuyYou probably have heard in the past, that in order to have a successful blog, the quality of your posts matter over the quantity. While in some cases it may be true, majority bloggers in order to succeed need to blog more frequently, without of course neglecting the quality. There are at two reasons why you would want to post frequently on your blog:
You want people to subscribe to your blog. And when they do, they in a way expect you to write. That is why they have subscribed to your blog.
Frequent posts will invite Googlebot to your blog more often.
This week, after another update of our 100 Top Real Estate Blogs, I have decided to put some interesting statistics together to find out how frequently are the new posts produced by the blogs on the list. I picked two groups of blogs: a)blogs 1 through 10; b) blogs 91 through 100. These 20 blogs collectively produced 354 posts during last week. Top ten blogs had written 312 of those posts! While the bottom 10 only 42.
Picture speaks lauder than words. This of course is true as far as human beings are concerned. But it is not so with those little spiders that often crawl your website or blog. In fact they can use a little help to understand and make sense of the images posted on your blog.
To have them understand better your images, you can effectively use two attributes alt and title inside the img tag on your pages and your blog posts. If you are not familiar what do they stand for here is a short overview:
ALT attribute is text value that is displayed instead of the image itself, should your visitor have disabled to load images when visiting your website. Some times you can notice this text value loads slightly faster than the image itself.
TITLE attribute, which should not be confused with TITLE tag found in the header of the page, can be used to enhance just about any element of your page. When it used inside the img tag or a link, it provides an elegant effect when a user hovers with their mouse over the image or link. Try to hover with the cursor pointer (mouse) over the image below:
Both title and alt attributes are considered as part of your page’s content by the search engines.
Nothing will demonstrate the proper better way of using alt and title attributes than actual examples.
Here is the first scenario. Many of the HTML editors and even Blogging platforms create an empty alt attribute. The image below is example of default setting of HTML editors or blogging platforms for adding pictures to your web page:
As you can see the alt attribute contains the name of the file and the title attribute does not exist at all. If you use images on your blog or website chances are that each file is named after the date and time when the picture was taken. This of course provides very little information as far as search engine bot is concerned.
Here is another example of the same picture but with enhanced alt and title attributes. Hover the mouse over the image to see the differnece:
And here is the source code for the above image:
<img src=’http://www.go-beyond-mls.com/images/9-30-2006.jpg’ alt=’Photo of The White House’ title=’The White House- Home of The President of The United States’ />
The above image speaks not only to a human being but also to the search engine bots communicating important information about your image or picture through alt ad title attributes. The value of both attributes is considered to be part of the content of the page.
In real estate using these attributes can prove to be very effective from the SEO point of view. Especially when Google is concerned. Google uses the value of the attributes when the image search is performed.
Next time you write about a new listing or place a picture of a home on your blog, make sure to use effectively the alt and title attributes. If your blog uses WYSIWYG editor, it would be better to turn it off so you can modify the scour code of your images. This may take some time to get use to. But when you conquer it, I am most certain that no future image on your blog will appear without these attributes.
To rank well in the search engines, you must create unique content. No one other than the real estate agents are in position to provide truly unique content. {sarcasm}Unless of course a house is listed by two different brokers{/sarcasm}
Update: At the advise of fellow blogger and SEO expert, I am updating this post with a video by Google’s Matt Cutts talking about importance of enhancing your images with alt tag:
Talking to many friends and former colleagues in the real estate industry, I come to conclusion that generally blogging is misunderstood and therefor underutilized in the real estate industry. Unfortunately many still associate blog with MySpace pages - something that 13 years olds do. But when you look around you might be surprised to find out that many leading companies across different industries are using blogs. I have chosen following video to explain first of all to all my friends in real estate what blogging is. If you are reading this from your e-mail or a feed reader, chances are you will not be able to see the video, so please come and visit my website:
There are many about running this website things I take for granted. Trackbacks are among those things. Thanks to a reader, who also happens to be the founder of Home Buying Assistance Program in Londonderry, NH I was reminded once again how beneficial the trackbacks are. In short trackbacks is a way of communicating with other blogs. Different platforms implement this technology in slightly different way, however the end result remains the same.
Video below (courtesy of Friday Traffic Report) explains how to implement trackbacks on your WordPress website:
March 17, 2008
Posted in Blogging, Personal 
72 Comments »
content rss
