Leap Fish CEO Ben Behrouzi has sent several threats to my attorney, accusing me to stalking his employees sending him personal threats, phishing and finally today accusing me to have authored negative reviews on Alexa. Here is the copy of his e-mail:

Karl,

Fake negative reviews on Alexa.com by a fellow that sounds awfully like our friend J

Below you will find a screenshot of 2 reviews starting from the top. The next screen shot you will see the author details of one of the reviews. The authors name is Mark Mark, which obviously is not real, but probably is pointed at Mark Kithcart our Director of Marketing… Lastly, you will find a 3rd screen shot where our friend mentions on twitter that an Alexa negative review was successfully made online. With pride mind you. Coincidentally his twitter remark and the recent Alexa negative review took place within 1 hour of each other according to Alexa. And he was the first to report it on twitter? Talk about real time news J Added to the list, clearly he is digging a bigger hole for himself with these back alley mob activities.

The following two images Behrouzi is referring to in his e-mail:

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Ben, I have always put my name to everything I ever said about your companies. And in my opinion they are crap. I do not need Alexa to tell you that, Ben. So go ahead sue me, but for goodness sake stop harassing me and my attorney!

Update: If my memory serves me well, there were few other bloggers who, after being encouraged by me left reviews with Alexa. Alexa have since removed those reviews as well.

If you are interested to find out more about LeapFish I highly recommend LeapFish Review by Better Business Bureau.

I am not a huge fan of Alexa traffic statistics. For the smaller sites Alexa’s statistics are completely irrelevant. For the last few months I have been helping a friend of mine with their website – TheChocolateBelles.com. Alexa is showing that site to have less traffic than Go-Beyond-MLS.com. The reality however is that The Chocolate Belles receives 20 times of traffic comparing to the traffic to this blog.

One of the way to improve their relevancy is to get more people to use their toolbar. So the move to allow Facebook and Twitter users to share their statistics with their friends and followers maybe in the right direction. After all Twitter and Facebook are among the most popular websites today:

Alexa recently re-introduced site reviews has not attracted needed attention and have indeed become a place for shameless astroturfing for some but mostly a place for the irrelevant rant and plain spam for others.

Introduction if the new sharing widget will definitely spark a lot of attention and traffic. But will Alexa statistics be anymore relevant? Time will show.