Comments on: AdWords Introduces Ad Auctions http://www.go-beyond-mls.com/adwords-introduces-ad-auctions/ Internet Marketing Tips Mon, 15 Mar 2010 19:56:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ned Carey http://www.go-beyond-mls.com/adwords-introduces-ad-auctions/comment-page-1/#comment-8266 Ned Carey Tue, 17 Mar 2009 04:33:10 +0000 http://www.go-beyond-mls.com/?p=734#comment-8266 It sounds great, except like Dan said the quality factors are geared more to make Google more ad revenue not quality user experience. The click through ratio only has to do with how good a sales pitch in the ad is. It has NOTHING to do with user experience. It sounds great, except like Dan said the quality factors are geared more to make Google more ad revenue not quality user experience. The click through ratio only has to do with how good a sales pitch in the ad is. It has NOTHING to do with user experience.

]]> By: Dan PPCPROZ http://www.go-beyond-mls.com/adwords-introduces-ad-auctions/comment-page-1/#comment-8126 Dan PPCPROZ Sat, 14 Mar 2009 04:33:07 +0000 http://www.go-beyond-mls.com/?p=734#comment-8126 Do you think the pie chart of Quality score is accurate? * 60% CTR (“user feedback”) * 30% Adwords Account Architecture (“relevancy”) * 10% Landing Page Factors (that’s all? -WTF) * Assuming Hal’s pie chart is accurate… Landing Page Factors (only 10%) includes: relevancy of landing page, original content, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders, and more? Relevancy of the landing page is only one of many components of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30-50%. If that is true… Landing page relevancy influence over overall Quality Score accounts for only 5% of Quality Score?! That can’t be, can it? Google prides itself on Relevancy so, how can this possibly be I ask you? I hope I’m wrong on this. Do you think the pie chart of Quality score is accurate?

* 60% CTR (“user feedback”)
* 30% Adwords Account Architecture (“relevancy”)
* 10% Landing Page Factors (that’s all? -WTF)
* Assuming Hal’s pie chart is accurate…

Landing Page Factors (only 10%) includes: relevancy of landing page, original content, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders, and more? Relevancy of the landing page is only one of many components of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30-50%.

If that is true…

Landing page relevancy influence over overall Quality Score accounts for only 5% of Quality Score?!

That can’t be, can it? Google prides itself on Relevancy so, how can this possibly be I ask you? I hope I’m wrong on this.

]]> By: mani http://www.go-beyond-mls.com/adwords-introduces-ad-auctions/comment-page-1/#comment-8113 mani Fri, 13 Mar 2009 22:02:15 +0000 http://www.go-beyond-mls.com/?p=734#comment-8113 Very Useful video For Me Very Useful video For Me

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