AdWords Introduces Ad Auctions

When I read the headline this morning for the first time on AdWords Blog, I thought to myself – “This cannot be good!”. Auction means bidding against your competitors, and when the bidding wars will get out of hand, the end user will suffer.

Well, Google found the way around it by keeping the ad quality in the auctions. Watch the video for yourself and let me know what do you think. It makes a lot of sense to me.


  1. mani March 13, 2009
  2. Dan PPCPROZ March 14, 2009
  3. Ned Carey March 17, 2009