For several years Realtors have been trying to figure out the “online neighborhood” solution to effective marketing. There have been a number of attempts at creating sites that drill down to very local targeted markets. At the same time, it appears that more and more large size broker/owners are coming to the conclusion that in order to effectively marry these online attempts at neighborhood marketing with effective lead management, they need to involve their Agents; i.e., take an Agent-centric approach.
Blogging Systems Group believes it has the most effective solution to this opportunity and it takes the form of using a blog as a farming tool. In particular, using a Community Blog, which consists of content from a wide variety of participating local civic minded organizations, can be a remarkable way to network with dozens of organizations and their members.