When selling your home for sale by owner, you will be handling your own marketing. This leads us to the issue of what you put in your marketing materials in relation to your home.
The real estate industry is somewhat like the used car industry when it comes to certain areas. Each is known for using terminology that could be considered to perhaps stretch the boundaries a bit. “New paint job†in a car add can often be translated to “new paint job because the car was damaged in an accident.†When it comes to real estate, a unique set of terminology also applies. “Cozy†is often a term interpreted as meaning small. “Very cozyâ€, of course, means a home that is basically two closets hammered together!
As a FSBO seller, you need to give some thought to the terminology you will use when marketing your property. I am not so much referring to legalities as I am to common sense truth in advertising. It is tempting to list the possibilities of a home despite the fact the property offers no such basis for doing so. Such phrases I often see are things like “potential for view†without mentioning the buyer will need to add two stories to the property to get a sliver of a view! In my opinion, such advertising is a bad approach.
When marketing your property for sale, it is important that you be accurate. Yes, you can use terms that promote the strengths of the property. You should not use terms that are not based on how you use the home. If you have a two bedroom property in which you sleep in one bedroom and your child in the other, language regarding a home office, game room and such is probably misleading unless you have other rooms that specifically are being used for that purpose.
The problem with stretching the boundaries with your marketing has to do with expectations. If a potential buyer reads your ad and thinks it matches what they are after, they expect to see the attributes when they arrive. If they do not, they certainly will not be making an offer. This will lead to negative commentary among buyers regarding you and your home. You should never require a buyer to have a vision of the far reaching possibilities of a home.
As a FSBO seller, being accurate in your marketing materials is critical. Yes, you may get fewer buyers visiting your property, but you will get a better quality of buyer, to wit, a buyer more like to make an offer. At the end of the day, that is the point after all.
Home prices have reached record levels, and in many parts of the country, homes have become nearly unaffordable. Real estate has replaced the tech stocks of the late 1990’s as the hot investment, and everyone has sold their stocks and jumped into investment property. Real estate prices have increased at a far greater rate than salaries, and the lending industry has attempted to solve this problem by introducing a tremendous number of mortgage options for borrowers who barely capable of purchasing a home. Most of these loan types feature adjustable interest rates and minimum down payments. One of these, the option ARM, is the most dangerous type of loan ever introduced. Borrowers who are considering an option ARM should be aware that this loan could leave them with a loan that is worth far more than the home it’s used to buy and with a loan that he or she cannot afford to pay. The option ARM is not for the squeamish.
So what, exactly, is an option ARM? An option ARM is a mortgage with an adjustable interest rate that typically gives the borrower four different payment choices each month. The first choice is based on a 30-year amortization table; the second on a 15-year amortization table. These would correspond to payments for adjustable-rate 30 and 15 year mortgages, respectively. The third choice is an interest-only payment, which pays the interest that accrues during the month but pays nothing towards reducing the loan amount. The fourth choice, the one that makes this loan so dangerous, is called the “minimum payment.†The minimum payment is calculated upon the first month’s interest rate, which is usually a very low “teaser†rate that can be as low as 1-2%. Most borrowers with an option ARM opt to pay the minimum payment each month, and that’s where the trouble comes in.
The loan carries and adjustable interest rate, and this rate can adjust as often as every month. If the borrower is paying only the minimum payment, then he or she isn’t even paying enough to cover that month’s interest on the loan. What happens then? The unpaid interest that has accrued is added to the loan principal. The principal can actually grow larger, and as interest due is calculated on the loan principal, the interest due will increase, as well. Interest rates are currently near all-time lows and are sure to increase. A buyer who continues to make minimum payments on an option ARM will find that the principal on the loan is actually increasing over time! This is known as negative amortization.
In a negative amortization situation, only bad things can happen. The lender can require refinancing under certain conditions stated in the loan agreement. The buyer may find himself unable to pay the loan and may have to default. And the lender could find himself holding a note that is worth far more than the house that it represents.
The option ARM is a loan that is best suited to investors and homeowners who only intend to keep the home for a short time. It is not a good choice for anyone who may be using it to buy more home than he or she can afford. Unfortunately, that describes a lot of buyers who are taking out this type of loan. Anyone who is considering a home purchase should be very careful if this type of loan is offered, as it could leave you both bankrupt and homeless.
Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to personal bankruptcy, debt consolidation and credit counseling, and HomeEquityHelp.com, a site devoted to information regarding mortgages and home equity loans.
October 18, 2006
Posted in Real Estate News 
content rss
