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Entries from September 2006

Century 21 Property Search Gold Beta

Date September 26, 2006

Century 21 Property Search Gold BetaCentury 21 has introduced new “gadget” to their website. Property Search Gold Beta still in testing is a combination of MLS and map technology. Microsoft Corporation is providing map data.

This new feature provides new and improved way to find a home. Century 21 warns their visitors that to have complete list of properties, the standard property search should be used.

Introducing new “gadgets” to Real Estate is not new. A week ago Coldwell Banker has introduced a feature that will notify “home-hunters” about new properties via RSS feed.

Agent Spotlight: Promoting Yourself.

Date September 26, 2006

Greetings to all our readers. Fist we would like to thank our small but growing number of readers for subscribing to our website.

 

If you are a real estate agent we have just introduced a special corner of our website for you called “Agent Spotlight”. You may use this opportunity to promote yourself. We ask that any agent interested in being featured on our website submit following:

 

  1. Short Biography

  2. List of areas serviced

  3. List of spoken languages

  4. Link to your website (or link to your profile on your company website)

  5. Picture

 

As an introduction first 50 agents will be featured on our website absolutely at no cost. Your profile will remain with our website as long as you wish.

 

We wish you much success in your business!

Kite Realty Announces Joint Venture with Prudential Real Estate Investors

Date September 26, 2006

Yahoo! Finance:

The Venture intends to develop and/or acquire up to $1.25 billion of well-positioned community shopping centers in strategic markets in the United States. Under the terms of the Venture agreement, Kite Realty Group has agreed to present to PREI opportunities to develop or acquire community shopping centers, each with estimated project costs in excess of $50 million. It is expected that equity capital contributions of up to $500 million would be made to the Venture for qualifying projects over a four-year period. Contributions would be made on a project-by-project basis with PREI contributing 80% and the Company contributing 20% of the equity capital. Equity capital in the future ventures is currently expected to be leveraged at a rate of approximately 60% upon stabilization of each project. Equity capital has not been committed by either party at this time. The parties anticipate capital contributions to be required at or near the time of development project stabilization or at the time a property acquisition is identified in the future.

New York Times Real Estate

Date September 26, 2006

New York Times Real EstateIf you are looking to buy a new home and are using Internet to do some research chances are that you will come across New York Times Real Estate section. Although New York Times Real estate does not have sufficient data on the market, you still may find there some useful information. Most likely you will find two types of properties while searching through New York Times Real Estate section; new properties on the market or properties that need an extra push in order to sell. Here is why. To list your property with New York Times Real Estate broker or seller (if sold as FSBO) will pay about $125 to have the property listed for 14 days and if property is listed in the weekend edition and on the Internet the fee is $275. To have an ad for the entire time you property is on the market would cost few thousands of dollars.

New York Real Estate Section has listings from around the entire US but great number of listings are from major metropolitan areas.

RealEstateABC.com

Date September 24, 2006

RealEstateABC.com has been around since 1998. The website was created to “candidly” inform buyers and sellers aboutRealEstateABC.com the “real world” of real estate. They website indeed has many useful articles and tips on buying and selling homes. There are all sorts of calculators available, some mortgage related information. While some people may find the website useful, many may bypass this kind of website going straight to the websites of Realtors.

Not so long ago, RealEstateABC.com has introduced a page where visitors supposedly can find the value of their homes, maybe trying to put out some competition to Zillow. As with Zillow, RealEstateABC.com offers visitors to find the value of homes, the results come back in a format of a map where subject property is displayed on a Google Map. But either site lucks data to back their findings on homes value. Some properties that we have checked where marked at the price they were sold or bought last time, in some cases 5 years ago; far cry from real value.

If RealEstateABC.com and other similar sites would reach out to real estate companies, they can create great source of information available to sellers and buyers. This kind of partnership can benefit everyone around. The web masters of these website would have “real” data, Realtors can learn from web masters what Internet users are looking for, and all off us can use some good information that turly would be without “puff, hype or sensationalism”.

Rising Rates

Date September 23, 2006

Charlotte Observer: 

MoneySome banks will even turn your floating rate credit line into a smorgasbord of tax-deductible financial planning choices, fixed-rate and variable-rate. You might, for example, take your $50,000 floating-rate credit line and convert $30,000 of it into an interest-only fixed-rate note for five years to pay for educational expenses. You might take the other $20,000 and fix the rate with a fully amortizing payment schedule that will retire the balance — principal and interest — in 10 to 15 years.

Great Website but no visitors?

Date September 23, 2006

Developing good website is only one step toward successful Internet marketing. If you are new to the Internet, one thing you should know right away: it takes long for search engines to index your site. It will probably take even longer for your site to come up in the natural search. Most search engines take into account many factors when examining your site. Over some factors, like “link popularity”(the number of other quality site pointing to your site) and content you have control. Some factors, like age of your site will help you in future.

Pay Per Click Advertising in Real Estate.

One of the fastest methods to have people visiting your website is through placing pay per click advertising on Search engines like Google and Yahoo. What pay per click advertising does is display your ad or link at the top of the search for the keywords that you bid on. If your campaign is set up properly, you may enjoy much higher ROI (return on investment) in comparison to the conventional advertising media.

Choosing your keywords.

You need to consider wisely before choosing your keywords and be as specific as possible. You do not want to sped you money on a visitor that was brought to your website looking for chocolates and candies. As you well know that main factor in real estate is location.

 

Bad Keyword Selection:

Real Estate – this keywords is too broad, and while may bring people to your website who are looking for real estate, they may not be interested to leave in the area you service.

Albany, NY – again you may bring wrong audience to your website, that may be interested in Albany NY, but have no interest in real estate.

Condos for Rent- to broad. May generate visitors but who may be looking for condos in Manhattan.

Good Keywords Selection:

Albany NY Real Estate- Very specific example that will bring to your website very targeted audience.Yahoo!

Condominiums Albany NY- again a more specific example that will target the right audience.

Combination of good SEO and pay per click advertising can greatly contribute to the success of your website.