Google Is Testing New Ad Formats

Yesterday, Google announced that they are testing new ad formats that among other things will include video. This is how they explained:

Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we’ve blended videos, images, maps and more into the search results on Google.com.

While I have seen many Google video ads on different websites and blog I have yet to see one of these ads in the search results. But according to Official Google Blog US residents have seen these ads:Google Video Ad

AdWords advertisers had an option to create video ad for quiet some times. It would be however difficult for real estate agents to benefit from these video ads in the search results because the longest ad that you can create for your AdWords campaign cannot exceed 120 seconds. Hardly enough time to make a quick video tour of your listing! I am sure however that many creative and innovative real estate agents can use these video ads to promote their real estate business.

Testing BuySellAds.com Advertising Marketplace.

BuySellAds.comHaving tried a dozen of different ad managing systems, ranging from WordPress Plugins to Google Ad Manager I am giving BuySellAds.com a spin.

BuySellAds.com is an advertising marketplace for small to medium sized website owners and publishers. Once approved, which takes about 24 hours, you can create adzones for your website or blog and add them to your website by simply copying and pasting code. If you blog or website is powered by WordPress, you may also consider using BuySellAds WordPress Plugin by Thaya Kareeson of Omninoggin.com. I personally have not tried the plugin myself yet, however I am considering using it in the future. The plugin includes ati-adblock measures to prevent AdBlock as well as other similar software from blocking advertisements from Buy Sell Ads.

The user interface on BuySellAds.com is rather straight forward and it took me no more than 20 minutes to create and implements ad zones for this blog. Visit Go Beyond MLS ad listing page on BuySellAds.com to see more details about ads available on this blog. The listing page provides some useful information for potential advertisers, such as Alexa Traffic Rank, Compete Rank, Twitter Subscribers etc.

One of the reasons I have decided to try BuySellAds.com is that they have decent marketplace which is very easy to use by potential advertisers to find and purchase ads on desired websites and blogs.

Should you decide to give BuySellAds.com your payout will be 75%. For example if the cost of your ad is $10 ($10 is the minimum you can price your ads by the way) your pay out will be $7.50. You can choose the payment option to be PayPal, Check or Wire Transfer.

If you have used the BuySellAds.com for your website as well I would love to know your experience with them, so don’t be shy – leave a comment!

“Kill Frames” Javascript Code. Do You Really Need It On Yur Site?

Soon after discussing the use of framesets by newly relaunched LeapFish I received a question from dozen of readers and visitors asking me how they can prevent their website from “being framed” by other websites.

To prevent your website from being from being viewable in a frame of another website you can add the piece of the following code just above </head> tag on your website:

<SCRIPT TYPE="text/javascript">

      <!–
      if (top.frames.length!=0)
            top.location=self.document.location;
      // –>

</SCRIPT>
 

Before you do it you need to really be sure it is what you want it. There are many good websites out there that use frames to view your website- StumbleUpon is one of those good sites.

The above code also relies on whether or not your visitors browser is configured to support Javascript, you would be surprise how many users out there do not enable Javascript support on their browsers.

The above Javascript code “forses” user’s browser to open your page in it’s own window. Before my previous post I have never considered using it on my website and still do not think there are any huge benefits from implementing it on yours.

I would like to hear what you have to say. What are the reasons for using the above code? If you don’t recommend to use it – why not?

Of course I would also love to hear about any other way to “kill frames” – please share them in the comments if you know any.

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